Employee Announcements
 

Congratulations to Rob Felber, who was honored Dec. 13, 2012 as Twinsburg's Business Person of the Year. "Whenever you need a friend, help or sound business advice, there's one person who is always there, sleeves rolled up, before you even need to ask." Congratulations to Michelle Willmott, who was elected to the board of directors for the Twinsburg Chamber of Commerce. She will be chairing the marketing and communications committee.

Speaker Spotlight

The Endless Referral System: Cultivating New Prospects and Referrals

Run out of prospects? It's time to find new connections

Who do I talk to now that my list of prospects has run out? Whether or not you have any existing contacts, it is always best to search for new prospects to help increase business, and make those lasting business and personal relationships. Best-selling author Bob Burg says when we try to find someone new, we tend to seek in "desperation." We lose our posture, which is interpreted as "we care [about our new prospects], but not that much." So, how do we go about having good posture?

Read the series that focuses on Bob Burg's Endless Referral System on our blog, Adventures in Marketing:

• Part one
• Part two
• Part three

Brand new look reflects company's vision for the future

	"We needed help promoting ourselves correctly to reach the right people." – Bob Schauer, CEO of PMI Industries, Inc.

PMI Industries, Inc.

Since 1969, PMI Industries, Inc. has specialized in the design, manufacture & testing of highly reliable cable systems and hardware for harsh marine environments. Riding on more than 40 years of success from its initial product offerings, PMI had not unveiled any new products in some time.
Read the case study on our website.

Manufacturing Marketing Tips/Advice
 

The Power of Storytelling
Storytelling is a powerful tool that all manufacturing companies should adopt in order to engage its audience. Rather than presenting news and facts, a leader or a representative of the company can "present important organizational information in a way that resonates with people, engages their imagination and stimulates commitment and enthusiasm." Do you have a story to share? Here you'll find the seven rules to telling good stories.

Manufacturing Executives: Victims of "Groupthink"
More than 20 years ago, many manufacturing executives contracted with oversea production believing offshoring was the new trend. These corporate leaders of the 1990s focused mainly on the cost of labor. Little did they realize that they settled for the price of poor quality, the loss of intellectual property and the overnight competitors that sprang up as a result, and more. Are you a victim of groupthink?

Lean to Green: Manufacturing's Biggest Innovation Opportunity?
Sustainability is an important and cost-saving practice. This popular trend is about "developing and deploying innovative ideas for products and processes that help improve performance, maximize efficiency, reduce costs, slash waste and increase the bottom line." Public relations and marketing is an effective tactic that can promote sustainability for organizations, their projects and perhaps the recruitment of the next generation of employees.