Marketing

Spring 2002

Dimensionsfrom Traymore Marketing


Robert Felber
President
Traymore Marketing

Greetings and welcome to the newest issue of Marketing Dimensions, the online newsletter from Traymore Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator. We even give you a chance to win a Cleveland Indians jacket!
 
PPAI Silver Pyramid Speaking of business communications, we are pleased to announce that the Promotional Products Association International recently awarded Traymore Marketing the Silver Pyramid award for our work in promoting the season opening of Six Flags Worlds of Adventure. Read the complete story.

Please send your comments about this issue or suggestions for future issues to: marketingdimensions@traymore.com.

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A Return to Basics: A Simple Method for Finding, Keeping, and Building Customers
Your marketing and sales team says the best way to increase sales is to buy new database marketing software. Or launch new distribution strategies. Or have sales people make more cold calls. Or add telemarketing. What's the right answer?
  Read complete story.
The Business Olympics 2002!
It's just natural to work a little harder when there is competition. This was reinforced for me during a recent trip to Park City, Utah. While taken on a tour, I was reminded that the Salt Lake City area will be home to the winter Olympics in 2002.
  Read complete story.
Do Not Peel Your Name Badge Until Seated In Your Car
And Other Networking Secrets
Every single person you meet, whether in the office, at a luncheon, or one of your children's school activities can be a potential business resource.
  Read complete story.
Spring into Action
to Have a Chance to Win a

Cleveland Indians Jacket!
Fill out our brief survey to be registered for a chance to win!
Ethical Obligations in Journalism:
You Do Have a Choice
Being a good writer means more than mastering the fundamentals. It is the ability to work within the law and follow high professional standards. Remember, the written word, which is powerful enough to influence masses, if abused can be very detrimental.
  Read complete story.

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