Summer 2009

The team at Felber & Felber Marketing Dear {FIRST_NAME|Colleague}, Greetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Felber & Felber Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator. Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@felberandfelber.com.

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Looking to Sharpen the Saw? Need an edge to get past the competition? Felber & Felber Marketing executives offer several opportunities to learn valuable strategies and tactics. Help SuccessTech Academy and your business at the same time! Back by popular demand, Grow It…Promote It where experts Andy Birol and Rob Felber will teach you how to grow your business and promote it. 7:30 A.M. on August 20, 2009 at The Club at Key Center. Event sponsored by: All proceeds benefit Cleveland’s SuccessTech Academy, a nontraditional public high school in the Cleveland Metropolitan School District. Where else are we speaking? Click here: 2009 Speaking Engagements.  • Read event flyer.   What You See is NOT Always What You Get How to Effectively Use Online Promotional Products Websites By Bruce Felber All companies buy something online. And, while many organizations have discovered the ease of product research and purchasing commodities such as office supplies and computers, many other purchases may require expertise just not offered by a shopping cart. What's really behind the screen of an online factory? At Felber & Felber Marketing, we combine the latest technology, trends and products with decades of campaign, education and hands-on experience. • Read complete story.

How We Prepared InSeT Systems LLC for a Trade Show "We simply cannot be empty-handed at the tradeshow booth." In less than one week from the time we were introduced to InSeT Systems by a networking associate, the company would be exhibiting at the Longwall USA 2009 International Exhibition and Conference. New to the mining marketplace with their tracker and communication system, InSeT Systems enables communication underground so you can track miners in case of an emergency. It was critical that InSeT exhibit at Longwall as their product was being positioned as a viable option for the Mine Safety & Health Administration's Emergency Response Plan requirement. Our task was to create a professional launch kit filled with product information, specs, technical data, etc.   • Read complete story.   Why Didn't They Publish My Article? By Rob Felber Wondering why your news did not get published? You sent the email three times and left several voicemails. You even bought advertising in the publication, but cannot get the editors to pay attention. Newsworthiness... is the single biggest determination in your story getting published. Bottom line: does your story resonate with the publication's readers?  • Read complete story.   The Power of Interns By Michelle Hirsh Summer: the smell of fresh cut grass, long lines at ice cream parlors and the plethora of interns. Traditionally summertime means the start of internships for many college students looking to get ahead, fill their resume or find out if the career they chose is at all what they thought it would be. In the past year at Felber & Felber Marketing, we have opened our doors to a high school intern, a college graduate and now a college student looking to fill a requirement for graduation. • Read complete story.

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