We Get Manufacturing
An old adage in business says that no communication activity is genuinely "creative" unless it sells. But what this overlooks is the fact that a sale in the business-to-business realm is far different than the consumer's purchase of a hot dog, television or clothing brand.
The manufacturing audience has more at stake than personal satisfaction because livelihood and professional success are also on the line. We get it.
This arena requires the types of specialists who are willing to dig deeper and work harder to understand client products, the competitive environment and customer motivations. Importantly, business-to-business specialists are the only kind of communications professionals employed by Felber Public Relations and Marketing.
The Advantage of Specialized Public Relations
For decades now, Felber PR and Marketing clients have benefited from our expertise at gaining press coverage, building and cultivating social media identity, creating business-building trade show presences, and achieving significant article placement. Our success extends to areas not generally considered part of the public relations realm, such as direct marketing. We bring whatever tools are necessary to achieve the results you want.
Our experts get the fact that trade media requires unique public relations skill sets. We also know that within this type of media, there are often sub-groups that require specialists with the understanding of specific products, technologies or industries. And we know how to:
- Match the right team to your specific challenge.
- Give publication editors the type of information that is newsworthy and relevant to their audiences (and your customers).
- Create trade show and industry experiences that will get you noticed at the event and talked about for months thereafter.
- Deploy extensive B2B resources including our database of journalists and editors whom with we've worked closely in the past.