The Pain Before the Gain
Face it—you probably wouldn't be here if your manufacturing company was getting wonderful marketing results. But take heart. You've come to the right place. We get it because we have seen similar situations before. Of course, there are two ways of looking at a marketing problem. The first is through the wider eyes of your company. The second is though your own eyes—the ones who know the unique, day-to-day challenges of your particular job. See if any of these “pains” seem familiar and get a sample glimpse of what your cure might contain.
Your Company's Perspective
No one knows us. Do editors always seem to report on competitors but somehow overlook your company's achievements and products? Without visibility your mission is virtually impossible.
The Felber Solution: Getting to know editors and their publications thoroughly. Working harder to align your interests with theirs. These are just a couple ways we raise client profiles.
Our communications' materials are inaccurate or outdated. A company can be truly great only when it has great products and successfully communicates these through excellent media presentations.
The Felber Solution: Employing the best resources for design, writing, production and placement. Meticulous attention to all those details that go into a quality presentation. These provide a start to giving your materials a competitive edge.
Our tradeshow booth gets ignored. No one wants to attend the ball, but not get asked to dance. Unfortunately too many manufacturers' conference and convention booths take up space but do not capture the imaginations of trade show attendees.
The Felber Solution: Imaginative design. Preemptive booth location. Personnel and materials targeted to attendees' needs. We do whatever it takes to get you noticed, visited, and ultimately: asked to do the Rumba.
We can't seem to get our message to decision makers. There's simply nothing worse than spending money to communicate and discovering that you're sending your message to the wrong person.
The Felber Solution: Targeting audiences in many different non-traditional ways, including direct mail and standout dimensional packages. "Direct" is one of the tools available to help you hit the mark with rifle precision. We know how to get everyone from purchasing agents to CEOs to stand up and take notice of your company or product.
Our advertising doesn't work. Is your advertising paying big enough dividends? It is hard to get advertising results without a carefully thought out plan.
The Felber Solution: Better publication selection is a great start. But also factor in the targeting and leverage you get with better creative, more compelling offers and superior "tuning" of your message.
Your Own Perspective
Too much on my plate. I am over-worked and under-funded. I cannot possibly get to all the projects on my plate.
The Felber Solution: Our people are energized public relations and marketing professionals. We know how to prioritize and deliver. And we never lose site of budgetary considerations.
I need someone that understands manufacturing in general and my industry in particular. Too many communications firms attempt to sell what they are good at or enjoy doing with out regard for the needs of a given company or industry.
The Felber Solution: Work with someone that knows and loves the challenge of creating marketing and public relations strategies for manufacturing companies. Start by calling 330-963-3664.
I need better service. Public relations and marketing can be brutal endeavors. Without a partner that is there for you when needed, it is hard to get ahead competitively.
The Felber Solution: We always see ourselves as an extension of our clients' organizations. That means we are always thinking about you and looking for new ways to advance your cause. Most importantly, we're always ready to leap from our chairs when we receive your call.
We need a partner that delivers what it promises—"accountability." Some firms put a lot of work into courting clients but then little effort into the "marriage." Broken promises or under-delivery are issues that cost manufactures millions in missed marketing opportunities.
The Felber Solution: We have the depth, resources and experience to size up situations and understand where opportunities can be maximized. Importantly we know how to execute in a way that meets your objectives.
I need a coach or advisor. It is amazing what experience does for you. You should seek a partner that has benefited from years in "the trenches" to help you think through winning strategies and tactics. Ultimately, if you've chosen your coach wisely, such experience and know-how will be passed onto you.
The Felber Solution: Our decades in public relations and marketing can help you make better marketing and business decisions across the board.
