October is an exciting time for manufacturers. Last Friday, October 5, 2018, was Manufacturing Day, a national holiday where manufacturers around the country use MFG Day as an opportunity to inspire and recruit the next generation of manufacturers. What I love about Manufacturing Day, which people celebrate throughout the month of October, is that American […]
Video is an incredible tool to use in the sales process for manufacturers. Many manufacturers have not incorporated video because they feel fancy equipment, editing software, and production are required. However, more and more video platforms are available that allow people to produce short, simple videos. Recently, we have been using a free video platform […]
Email automation is an amazing tool that allows salespeople to nurture prospects through the sales cycle. However, if used incorrectly, automated sales emails can be a relationship killer. We’ve all seen email automation used the completely wrong way– Spammy emails with paragraphs about why you should use their product or service, generic copy and pasted […]
Content is an incredible tool to strengthen relationships with prospects and customers alike. If used effectively, content has the power to turn a prospect into a customer. Is your content moving the needle and bringing in sales qualified leads (SQLs)? A biannual content audit is essential to determine if your content marketing is impacting sales, […]
Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential—filling the manufacturing workforce with new talent. A great way for manufacturing companies to gain community recognition and recruit strong candidates is by participating in Manufacturing Day. Manufacturing Day falls on October 5th this […]
I had the pleasure of hearing Ginni Rometty, current chairman, president and CEO at IBM speak at the Ideas For Tomorrow Series at The Cleveland Clinic yesterday. Artificial Intelligence (AI) is a hot topic throughout every industry you can imagine. Rometty spoke about the infamous Watson computer, the future of AI, and the need for […]
The biggest change in internet search may shock you—keywords no longer are the key determining factor for SEO success. Google’s Natural Language Processing (NLP) system has advanced the search engine’s ability to serve unique content based upon location, time of day, format of query, device type, and context clues. Now, more than ever, it is […]
Let’s face it, the manufacturing sales process needs a refresh. While manufacturing has evolved tremendously over the last 20 years, the manufacturing sales process has remained stagnant. Manufacturing sales managers are still using cold calling and door-to-door sales methods that are not only time intensive but also have little return-on-investment. Learn how inbound marketing can […]
Blog provided by Cedric Le Rouge of ADEXMA Attending a European trade show can reward even the busiest manager with a fresh outlook, new connections, and great opportunities. Feel like you don’t have the time to spare? In just ten weeks, your business can benefit from all that some of the biggest trade shows in […]
Guest blog provided by Hannah Gierosky of Briteskies ERP system integration is a hot topic in the manufacturing sector and for good reason. Today’s manufacturing companies face a variety of challenges: pressure to increase productivity, lower operating costs, and manage ever-changing data needs. These days, data is king. Most companies do not have an issue […]