Entries by Allison Miller

How to Host a Virtual Manufacturing Day 2020 Event

Due to limitations with public gatherings and social distancing, it’s clear that manufacturers won’t be able to host the on-site tours this Manufacturing Day (MFG Day) on October 2nd, 2020. However, as we have come to realize with other aspects of our daily lives during quarantine, there is always another way!  Although there is no […]

Why Manufacturers Need Inbound Marketing to Survive COVID-19

COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]

5 Unique Ways to Prospect on LinkedIn

Selling is a social process – people do business with other people. And LinkedIn is one of the most valuable social tools in a sales professional’s toolkit. In this week’s Tactic’s Thursday video, learn 5 unique ways to prospect on LinkedIn. If you find the video valuable, I highly encourage you to check our brand new […]

5 Templates to Connect with Someone on LinkedIn That You’ve Never Met

The secret to getting strangers to connect with you on LinkedIn is your introduction.  It is imperative that each connection request is customized to make a strong first impression. In this week’s Tactics Thursday video, learn 5 different angles you can use to personalize your LinkedIn connect request and improve the likelihood of a stranger accepting your […]

5 Components of a Stellar LinkedIn Recommendation

How to Write a Great LinkedIn Recommendation Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple […]