Entries by Allison Miller

FACTUR and Felber PR & Marketing to Host Summer Manufacturing Networking Mixer!

Enjoy appetizers, cornhole, and great manufacturing industry networking! FACTUR is hosting a “Manufacturing Networking Mixer” in Cleveland at the Felber PR & Marketing Office When: Aug 6th from 4:00 – 6:00 PM Where: Felber PR & Marketing: 8963 Darrow Rd. Twinsburg, OH 44087 Who Should Attend: Job Shops, Distributors, Engineering & Consulting, and Service Providers

The Person All Manufacturing Salespeople Should Know

October is an exciting time for manufacturers. Last Friday, October 5, 2018, was Manufacturing Day, a national holiday where manufacturers around the country use MFG Day as an opportunity to inspire and recruit the next generation of manufacturers. What I love about Manufacturing Day, which people celebrate throughout the month of October, is that American […]

Why Video Should Be Part of Your Sales Strategy

Video is an incredible tool to use in the sales process for manufacturers. Many manufacturers have not incorporated video because they feel fancy equipment, editing software, and production are required. However, more and more video platforms are available that allow people to produce short, simple videos. Recently, we have been using a free video platform […]

Why Manufacturing Day Should Be Part of Your Recruitment Strategy

Manufacturing is booming in the United States, yet there is one major concern holding companies back from growing to their full potential—filling the manufacturing workforce with new talent. A great way for manufacturing companies to gain community recognition and recruit strong candidates is by participating in Manufacturing Day. Manufacturing Day falls on October 5th this […]

Ginni Rometty, IBM and the Future of AI

I had the pleasure of hearing Ginni Rometty, current chairman, president and CEO at IBM speak at the Ideas For Tomorrow Series at The Cleveland Clinic yesterday.  Artificial Intelligence (AI) is a hot topic throughout every industry you can imagine. Rometty spoke about the infamous Watson computer, the future of AI, and the need for […]

Automating the Manufacturing Sales Process with Inbound Marketing

Let’s face it, the manufacturing sales process needs a refresh. While manufacturing has evolved tremendously over the last 20 years, the manufacturing sales process has remained stagnant. Manufacturing sales managers are still using cold calling and door-to-door sales methods that are not only time intensive but also have little return-on-investment. Learn how inbound marketing can […]