I had the pleasure of hearing Ginni Rometty, current chairman, president and CEO at IBM speak at the Ideas For Tomorrow Series at The Cleveland Clinic yesterday. Artificial Intelligence (AI) is a hot topic throughout every industry you can imagine. Rometty spoke about the infamous Watson computer, the future of AI, and the need for […]
The biggest change in internet search may shock you—keywords no longer are the key determining factor for SEO success. Google’s Natural Language Processing (NLP) system has advanced the search engine’s ability to serve unique content based upon location, time of day, format of query, device type, and context clues. Now, more than ever, it is […]
Let’s face it, the manufacturing sales process needs a refresh. While manufacturing has evolved tremendously over the last 20 years, the manufacturing sales process has remained stagnant. Manufacturing sales managers are still using cold calling and door-to-door sales methods that are not only time intensive but also have little return-on-investment. Learn how inbound marketing can […]
Blog provided by Cedric Le Rouge of ADEXMA Attending a European trade show can reward even the busiest manager with a fresh outlook, new connections, and great opportunities. Feel like you don’t have the time to spare? In just ten weeks, your business can benefit from all that some of the biggest trade shows in […]
Guest blog provided by Hannah Gierosky of Briteskies ERP system integration is a hot topic in the manufacturing sector and for good reason. Today’s manufacturing companies face a variety of challenges: pressure to increase productivity, lower operating costs, and manage ever-changing data needs. These days, data is king. Most companies do not have an issue […]
Conversion is the key to return-on-investment that your manufacturing website may be missing. Many manufacturers understand the value of tracking ROI on their website. They may look at Google Analytics and be able to see traffic on the website as well as individual pages, but they are missing major opportunities to sell. Without the ability […]
Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. Rather than asking for referrals blindly, you can improve your quality of referrals and odds of closing those referrals as customers by doing your homework. Below learn how to receive better, more frequent referrals […]
LinkedIn shook up the business world in January 2017 when the platform made major changes to its interface. If you read our blog Big Changes Coming to Your LinkedIn back in January, you’ll see the many changes that occurred, the biggest being limiting search capabilities. Prior to the interface change, LinkedIn users could easily advance […]
3 Ways To Get Great Manufacturing Case Studies Manufacturing case studies are an amazing way to show your prospects and customers your skills and capabilities. Case studies add third party credibility and could be the difference between your prospects choosing you over your competition during the decision process of the buyer’s journey. Yet, many times when […]
You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, it is a long-term strategy to attract, convert, close and retain customers. Below, learn my best practices for creating a content map […]