Entries by Allison Miller

How to Make This Year The ‘Year of Content’

This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers.   […]

How to Get Stronger Manufacturing Referrals in 2020

Ever have a strong meeting with a manufacturing colleague that results in them promising to refer you to a few companies but then weeks go by and the referral never happens? Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. While I’m sure […]

FACTUR and Felber PR & Marketing to Host Summer Manufacturing Networking Mixer!

Enjoy appetizers, cornhole, and great manufacturing industry networking! FACTUR is hosting a “Manufacturing Networking Mixer” in Cleveland at the Felber PR & Marketing Office When: Aug 6th from 4:00 – 6:00 PM Where: Felber PR & Marketing: 8963 Darrow Rd. Twinsburg, OH 44087 Who Should Attend: Job Shops, Distributors, Engineering & Consulting, and Service Providers

The Person All Manufacturing Salespeople Should Know

October is an exciting time for manufacturers. Last Friday, October 5, 2018, was Manufacturing Day, a national holiday where manufacturers around the country use MFG Day as an opportunity to inspire and recruit the next generation of manufacturers. What I love about Manufacturing Day, which people celebrate throughout the month of October, is that American […]

Why Video Should Be Part of Your Sales Strategy

Video is an incredible tool to use in the sales process for manufacturers. Many manufacturers have not incorporated video because they feel fancy equipment, editing software, and production are required. However, more and more video platforms are available that allow people to produce short, simple videos. Recently, we have been using a free video platform […]