Entries by Allison Miller

How to Use Email Automation the Right Way + Top HubSpot Email Tools

Email automation is an incredible tool that allows salespeople to nurture prospects through the sales cycle efficiently. However, if used incorrectly, automated sales emails can be a relationship annihilator. We see email automation used the wrong way in our inbox constantly. There’s nothing worse than getting bombarded with lengthy emails about why you should use their […]

How to Plan Successful Manufacturing Panels

Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format.  If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be […]

How to Make This Year The ‘Year of Content’

This week’s Tactics Thursday video is all about how to make 2020 the Year of Content! I walk you through the steps of creating a strong content plan to release one piece of content a week. Here are some simple ways to create content topics that are relevant and engaging for your prospects and customers.   […]

How to Get Stronger Manufacturing Referrals in 2020

Ever have a strong meeting with a manufacturing colleague that results in them promising to refer you to a few companies but then weeks go by and the referral never happens? Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. While I’m sure […]