Entries by Allison Miller

5 Unique Ways to Prospect on LinkedIn

Selling is a social process – people do business with other people. And LinkedIn is one of the most valuable social tools in a sales professional’s toolkit. In this week’s Tactic’s Thursday video, learn 5 unique ways to prospect on LinkedIn. If you find the video valuable, I highly encourage you to check our brand new […]

5 Templates to Connect with Someone on LinkedIn That You’ve Never Met

The secret to getting strangers to connect with you on LinkedIn is your introduction.  It is imperative that each connection request is customized to make a strong first impression. In this week’s Tactics Thursday video, learn 5 different angles you can use to personalize your LinkedIn connect request and improve the likelihood of a stranger accepting your […]

5 Components of a Stellar LinkedIn Recommendation

How to Write a Great LinkedIn Recommendation Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple […]

Easy Steps to Improve Your LinkedIn Profile

Looking to improve your LinkedIn presence, increase profile views, and connection requests? In this week’s Tactics Thursday video, I delve into some easy steps to perfect your LinkedIn profile! The Basics • Current background photo– No other people, plants, or pets in the background. Waist up or headshot only! • Background image– Change the boring […]

Do’s and Don’ts When Working with the Media

In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks. Media Do’s Be respectful of deadlines Be available when you launch your press release Provide materials in a timely manner Seek media training Media Don’ts Burn bridges Pitch more than two angles Pitch multiple reporters at the same […]

How to Discover Content Ideas Right Under Your Nose

What is content?  Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]