Entries by Allison Miller

Cleveland Business-to-Business Manufacturers Networking Event

CONNECT WITH MANUFACTURERS AND SUPPLIERS FACTUR–Manufacturing Referrals Network presents the first Cleveland “Manufacturing Networking Mixer” hosted at Felber PR & Marketing! Details for the Event When: August 23rd from 4:30 – 6:30 PM Where: Felber PR & Marketing, 8963 Darrow Rd. Twinsburg, OH 44087 Who’s attending? Job Shops Metal Fabrication | Thermoforming | Stamping | […]

10 Ways to Reignite Your Manufacturing Blog

Is your manufacturing blog lacking content? Sitting down to develop a content map or write a new post but nothing is coming to you? Great manufacturing blog content may be right under your nose. Here are some simple ways to find and create blogs that are relevant and engaging to the various verticals and buyer […]

Industrial Manufacturer’s Guide to Inbound Marketing

Are you looking to incorporate inbound marketing into your industrial manufacturing company and don’t know where to start? Perhaps you’ve started to research inbound but are daunted by all the jargon and the vast amount of content out there. Our eBook “Industrial Manufacturer’s Guide to Inbound Marketing” is a simple, no nonsense eBook to guide manufacturers through the inbound process. […]

The 5 Biggest Inbound Marketing Mistakes Manufacturers Make

Inbound marketing is one of the most buzzed about topics among manufacturers, especially in Northeast Ohio. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just […]

Why CRM for Manufacturing Lead Generation Doesn’t Work

Without a doubt, a CRM (Customer Relationship Management) is an integral part of the manufacturing sales process. However, CRM is not a be-all-end-all to a shorter sales cycle. Why? Because a CRM by itself doesn’t generate leads. If your CRM is not connected to an inbound marketing platform, you are missing valuable sales opportunities. Keep […]

Why Manufacturers Still Need Traditional PR & Marketing in a Digital World

Let’s face it, manufacturers are living, breathing and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics; as well as advertising and trade show marketing. In […]

Big Changes Coming to Your LinkedIn

If you haven’t heard yet, LinkedIn is making some big changes that may affect how you use the platform. The now Microsoft-owned business social networking platform is redesigning with the intention of making the desktop version look more like the recently updated LinkedIn app. LinkedIn has already started roll-out of the updated platform and I […]