Entries by Allison Miller

Why Manufacturers Still Need Traditional PR & Marketing in a Digital World

Let’s face it, manufacturers are living, breathing and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics; as well as advertising and trade show marketing. In […]

Big Changes Coming to Your LinkedIn

If you haven’t heard yet, LinkedIn is making some big changes that may affect how you use the platform. The now Microsoft-owned business social networking platform is redesigning with the intention of making the desktop version look more like the recently updated LinkedIn app. LinkedIn has already started roll-out of the updated platform and I […]

Leveraging LinkedIn: Hosted by: Factur, the Manufacturing Referrals Network

The Felber PR & Marketing team, is offering an invaluable LinkedIn training session on December 14th from 10 am-12 pm at Indiana Wesleyan University in Independence, Ohio. During this interactive workshop, we’ll share how we leverage LinkedIn to build brand awareness and connections for our manufacturing clients. The program will go as follows: Top Tips for a Stellar […]

How to Convince Your Manufacturing CEO to Invest in Inbound Marketing

Throughout the last 2 years at Felber PR, I’ve had the pleasure of meeting with and serving incredible manufacturers. I’ve spoken with many sales and business development professionals about their marketing tactics and sales process. Often manufacturing companies make targeted products that they can only sell to specific businesses. Manufacturers know their markets well and […]

Relay For Life and The Power of Giving Back

  A couple weeks ago, Felber PR & Marketing participated in Twinsburg/Nordonia Relay For Life. One of the great privileges of working at a  small business is being able to give generously to charitable causes and to the community. While giving back to causes near and dear to you feels good, it also has some […]

Why You Need StrengthsFinder for Employee Engagement

During college — a time when myself and my peers were trying to “find” themselves and realize their true career potential — I was required to take an online personality assessment in my senior capstone, called StrenghtsFinder. Over the years, I’d taken a fair amount of these personality assessments– Myers Briggs, The Five Love Languages, […]

5 Tips for Manufacturers to Network Like a Pro

Networking is necessary for growing your personal and professional brand. Networking is a technique and competency that needs to be honed and crafted in order to be effective. Although it seems “easy” to many, the most successful business people have strategy behind their networking process. Recently my boss (Rob Felber) did a presentation on “Networking […]