Entries by Allison Miller

Tips for Networking at Holiday Parties

How to make networking fun and worthwhile December is the time of year for holiday parties galore- and with that comes opportunities for networking. Love it or hate it, these events provide attendees with the opportunity to connect with colleagues and make new professional contacts. Attendees may be there to network, are attending because of a […]

Live Events Attendee Guide

Live events are a growing trend, and with good reason. Live events allows for participants to join in an online conversation and create a community of participants online. With apps like Periscope on the rise, which allows for app-users to stream where they are in real-time, live events will continue to gain popularity and evolve […]

Manufacturing Day Campaign 2015

In honor of Manufacturing Day  on October 2nd, 2015, we wanted to do something special to recognize manufacturers in NE Ohio. We decided to take a unique approach for Manufacturing Day and created a social media campaign which started at the Crain’s [M] Power Manufacturing Conference (follow @CrainsCleveland & @CrainsAkron) and spanned until  Manufacturing Day on October […]

Manufacturing Day: October 2, 2015!

Showcasing the Manufacturing Sector in NE OHIO Mark your calendars, October 2nd is a worldwide celebration of manufacturing! MFG (Manufacturing) DAY addresses common misperceptions about manufacturing, “giving manufacturers the opportunity to open their doors and show,  in a coordinated effort, what manufacturing is — and what it isn’t.” MFG DAY encourages manufacturers to work together […]

Dig Deeper: Customize Your Social Media Scheduling

Customizing Your Social Media Scheduling to Capture a Wide Audience Social media effectiveness is based on three factors: relevant and engaging content, industry related hashtags, and time of day. If you’ve read our blogs on how to incorporate hashtags into posts or our 8 question checklist before posting on social media, you should have  a good […]

7 Tips for Ultimate Trade Show Success

  You have spent time speaking to clients and prospects, researching just the right venues for your company to exhibit. Now, you have taken the leap and  signed up for a trade show. You (and management) know this will be an investment of  your company’s time, money, and effort. You’re staring at the email confirming […]

The Danger of Hashtag Hijacking and How to Prevent It

If you read our  blog on hashtags, you know that hashtags are essential in social media and provide your brand’s with the ability to find prospects, develop relationships, and make sales. Although implementing hashtags into your social media is important, a good hashtag can be used in a poor way if individuals “hijack” your hashtag. […]

Trade Show Preparation 101 for Manufacturers

How planning produces results and return on investment Trade shows and industry conferences provide manufacturers with a platform to show prospects, customers, and industry media their entire line of products and services n a short amount of time. It is important as manufacturers to utilize this opportunity and use it to their advantage. Preparation, like […]

Hashtag 101 for B2B Manufacturers

    Using #’s for Ultimate Business Exposure In our last two blogs we focused on using social media to create sales and our 8 step checklist to consider before posting to social media. In this blog, we’re going to focus on a very important topic of social media marketing: #hashtags. If you aren’t using […]