Entries by Allison Miller

7 Tips for Ultimate Trade Show Success

  You have spent time speaking to clients and prospects, researching just the right venues for your company to exhibit. Now, you have taken the leap and  signed up for a trade show. You (and management) know this will be an investment of  your company’s time, money, and effort. You’re staring at the email confirming […]

The Danger of Hashtag Hijacking and How to Prevent It

If you read our  blog on hashtags, you know that hashtags are essential in social media and provide your brand’s with the ability to find prospects, develop relationships, and make sales. Although implementing hashtags into your social media is important, a good hashtag can be used in a poor way if individuals “hijack” your hashtag. […]

Trade Show Preparation 101 for Manufacturers

How planning produces results and return on investment Trade shows and industry conferences provide manufacturers with a platform to show prospects, customers, and industry media their entire line of products and services n a short amount of time. It is important as manufacturers to utilize this opportunity and use it to their advantage. Preparation, like […]

Hashtag 101 for B2B Manufacturers

    Using #’s for Ultimate Business Exposure In our last two blogs we focused on using social media to create sales and our 8 step checklist to consider before posting to social media. In this blog, we’re going to focus on a very important topic of social media marketing: #hashtags. If you aren’t using […]

Social Media to Drive B2B Sales

Consumer brands have been using social media for years. Collecting likes, creating conversations, providing incentives, and creating contests to engage the customers with the brand. Meanwhile, B2B brands have not been as quick to join the social media bandwagon. In the B2B workplace, social media is just as important as it is with B2C. However, […]

Social Media for Manufacturers: Worth the Hype?

Let’s be honest: the typical customer of a manufacturer isn’t the most social media savvy person on the internet. Still, we know that social media is a necessary part of the modern business world, but it is really worth all the hype? The answer is yes, but only if it is used wisely. Facebook Facebook […]