Entries by Allison Miller

Social Media to Drive B2B Sales

Consumer brands have been using social media for years. Collecting likes, creating conversations, providing incentives, and creating contests to engage the customers with the brand. Meanwhile, B2B brands have not been as quick to join the social media bandwagon. In the B2B workplace, social media is just as important as it is with B2C. However, […]

Social Media for Manufacturers: Worth the Hype?

Let’s be honest: the typical customer of a manufacturer isn’t the most social media savvy person on the internet. Still, we know that social media is a necessary part of the modern business world, but it is really worth all the hype? The answer is yes, but only if it is used wisely. Facebook Facebook […]