Entries by Nicolette Severino

6 Reasons why B2B Manufacturing Companies Need Marketing Automation

Marketing automation has revolutionized the way many industries and business sectors manage their marketing efforts. The B2B manufacturing industry, though heavily automated on the shop floor, may not have made the most of embracing automation for their sales and marketing activities. Yet. To compete in the digital environment where customers live (and buy)- B2B manufacturers […]

5 Tips Manufacturers Can Use to Drastically Improve Email Marketing Effectiveness in 2018

Email marketing is a powerful way manufacturing companies can showcase their products and services to prospects, customers, distributors, and partners. Think about your day so far. How many times have you opened, searched, or read through your emails? According to HubSpot’s 2017 statistics, more than 3 billion people in the world will be using email […]