Public Relations at the core of everything we do
Public Relations is at the core of everything we do. Since 1993, our firm has represented business-to-business manufacturers and given them the recognition they deserve.
Today’s manufacturers have many options for their marketing budgets. From inbound marketing to traditional advertising, there are tested ways to improve your brand’s image and motivate prospects to buy.
So, what’s the problem?
It is essential to stay in front of prospects, period. How your prospects make the decision to buy or even conduct research has changed. Either adjust or get left behind.
Public relations tactics are and remain a powerful tool. Content marketing and live business intelligence have changed the game for manufacturers.
Tired of your competitors in the news?
Public Relations places your manufacturing company on the field. Coupled with an inbound campaign you now have the tools to nurture leads in a completely new way.
How we get you noticed and deliver leads:
- Feature Stories on your people, services and products
- News Releases
- Speaking and educational engagements
- Press Conferences
- Special Events
- Targeted media campaigns
It has to be newsworthy, period.
We work with you to identify newsworthy topics and choose the best avenue to deliver your message to the right audience at the right time with the right channel. We engage local and industry publications.
We Get Manufacturing. Plain and simple. We understand your prospect’s mindset and how editors and reporters think. Relationships with media need to be fostered, just like relationships with your best customers.
Your PR team needs to know the publication’s editorial direction, engage with editors on social media and arrange interviews and tours. We connect people, processes, and ideas together. We turn this raw material into content utilized in multiple marketing and publicity tools.