Inbound marketing attracts B2B industrial customers by creating valuable content and experiences tailored to the manufacturing industry. Our unique approach utilitzes the HubSpot platform to help manufacturers generate quality leads and develop stellar customer engagement.
Industrial PR is the art of engaging editors and reporters with newsworthy content about your manufacturing company. Your prospects and customers trust trade media publications to deliver relevant and insightful content. Are you tired of seeing your competitors in the news? It’s time your company is recognized by trade media for your contributions to the industry.
Nothing happens until someone sells something. In our highly digital world, it is imperative that manufacturers have a defined, repeatable process to attract and convert prospects. Utilizing our comprehensive suite of marketing and public relations tools, we provide our clients with a real-time, measurable system for generating and qualifying leads.
Industrial trade shows are the premier channel to engage prospects. We develop comprehensive trade show campaigns to improve return on investment and generate post-show leads. Coupled with a detailed lead follow up program, your sales team will have the tools they need to close new business opportunities.
We get it. You are engineers, not writers. Our team has 30 years of experience developing technical content that your prospects want to read. Good writing is timeless and impacts your public relations, blog and email campaigns. Our content development strategy is designed to make sure you’re delivering the right content to the right person at the right time.
Email marketing remains one of the strongest channels to reach and engage customers and prospects. Whether its a technical paper, a video demonstration or a how-to guide, email provides trackable, real-time analytics that sales teams will find invaluable. Coupled with an inbound marketing platform, we develop creative ways to showcase your industrial knowledge and expertise.
Like excellent writing, impactful design is the glue that ties all of your messaging together. Our designers have decades of experience converting your highly technical messages into graphics that B2B manufacturing prospects understand. Whether it’s a sell sheet, trade show booth or website, our clients have trusted our team with their company brand since 1993.
If your website cannot be found or does not convert leads, you’re wasting money. Our detailed process from prospect persona development, to search engine optimization audits will identify gaps preventing lead conversion on your website. Utilizing best practices, our web team works side-by-side with yours to research and define the most effective keywords and phrases to position your company at the top of search engine results.
HubSpot is a CRM platform that connects everything scaling manufacturing companies need to deliver a best-in-class customer experience. We employ the HubSpot marketing and sales automation platform to drive sales, increase lead generation and impact revenue. Our team handles everything from landing pages and website integration to blog, social media and email campaigns, a complete inbound marketing strategy, all within the HubSpot platform.
