Buckeye Fasteners has long been known for its deep product expertise and strong customer relationships. However, even the best manufacturers need to make sure customers can actually find them online. That is why we partnered with Buckeye to strengthen their SEO strategy, focusing on improving search visibility, driving qualified traffic, and supporting long-term customer growth. […]
As Felber PR & Marketing continues to grow, so does the team behind the stories we help tell. This month, we’re excited to spotlight Chelsea Poore, Marketing Manager at Felber PR & Marketing, who has been with the company since March 2024. Keep reading to get to know Chelsea, learn what drives her creativity, and […]
We are thrilled to share that Felber PR & Marketing President, Rob Felber, was recently a guest on the Pipelineology Podcast (Episode E40), taking a deep dive into the world of trade shows and trade media relations. With more than 32 years of experience serving manufacturers in the B2B sector, Rob provides real tactics you […]
In our previous blog post, we explored how to unlock the powerful insights that HubSpot marketing reports provide. Now, let’s shift gears and talk about the other side of the equation, sales. Sales success isn’t just about having a firm handshake and a gut instinct that says, “this one’s going to close.” It’s about backing […]
My new happy place is Colorado. For this Ohio boy, three trips to the beautiful state in the last 13 months have been a series of stunning hikes, very challenging rock climbs, and the ultimate “unplug” surrounded by great friends. Okay, a little fib. My network did hook me up with companies to visit on […]
When it comes to reporting, are you measuring with gut feelings or hard data? In the fast-paced world of digital marketing, making decisions based on gut feelings can lead to wasted resources and missed opportunities. Instead of relying on intuition, businesses must turn to data-driven insights to optimize their marketing strategies. This is where HubSpot’s […]
We believe that strong public relations isn’t just about getting your name out there—it’s about telling the right story to the right audience at the right time. That’s why we’re excited to share that our very own Rob Felber recently joined the Dial It In podcast to talk all things PR, marketing, and how to […]
PMI Industries, Inc., an underwater cable solutions company, had a strong focus on delivering excellent services to its customers and recognized the need to elevate their digital presence to stay competitive in the marketplace. Their website was functional but lacked a modern Search Engine Optimization (SEO) strategy and did not reflect the full potential of […]
“You need to understand that our manufacturing company is very niche.” We hear this from nearly every manufacturer during our discovery meetings. “We are a very niche business.” It typically comes up when we start discussing their target market. Are the questions we ask about persona and their ICP (Ideal Customer Profile) making them uncomfortable? […]
The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]