Goal
- Increase name recognition and generate leads
- Establish an inbound marketing program, complete with central CRM, content, email marketing and social media
Tactics
- Implemented the marketing automation platform and CRM, HubSpot, to allow for development of campaigns and reporting
- Developed and implemented a content marketing strategy which included writing (blogs, ebook, technical papers), email marketing, social media,
photography and video - Built and launched paid LinkedIn advertising campaigns
- Performed SEO audit and research to inform website improvements and include keywords in content strategy
- Redesigned website to showcase the brand and optimize SEO and user experience
Results
- General Die has seen a 5 fold increase in their prospect database, increasing from 200 contacts to ~1,000
- Between gated content and LinkedIn advertising, we’ve generated a steady stream of leads; ~30-40 leads a month
- Increased website traffic across multiple channels including organic search, direct traffic, paid social
- Established a uniform brand look across social platforms
“Rob and Zoe have done an outstanding job leading the development of our inbound marketing program. In just a few years, we have produced dozens of blogs, promotional videos, 2 e-books and are utilizing HubSpot to manage our content and leads. I strongly recommend Felber PR and Marketing if your goal is modernizing your marketing program.” – Brian Lennon, President and CEO
