• Increase name recognition and generate leads
  • Establish strong company branding and content


  • Developed a comprehensive content marketing strategy which included persona research and development followed by the creation of a company blog and targeted content map
  • Performed SEO audit and research to inform website improvements and include keywords in content strategy
  • Designed and revised existing website to showcase the brand and optimize SEO and user experience
  • Developed a trade show strategy which included booth graphic design and production, email and social media campaigns, post-show follow-up tactics and trade media interviews
  • Wrote and disseminated news releases on major announcements
  • Implemented email marketing and social media strategies
  • PowerPoint presentations copy and graphic development


  • Established baseline traditional and digital marketing strategy guidelines company-wide
  • Increased lead generation and conversion from website
  • Reestablished media relationships resulting in press coverage
  • Optimized website to best practices (user experience, site speed and functionality)
  • Established clear messaging around company announcement of new facility
  • Created a uniform brand look across social platforms

“The Felber PR team has been an incredible resource. Our industrial manufacturing company required a complete assessment of all our sales and marketing tactics. The Felber team provided a holistic approach from messaging and graphic design to website SEO and public relations. Their creativity and responsiveness show how much they truly care about the success of their clients.” – Bob Centa, President

trade show booth graphic design