Entries by Zoe Blank

Best Practices for Approaching the Media

Spam emailing journalists, reporters and editors with pitches, news releases, announcements, etc., is ineffective, and it establishes your organization as “one of the bad guys.” So, what are the best practices for approaching an editor or journalist? Attract, don’t chase Contacting publications to pitch stories is only one way to get the media’s attention. Much […]

How Do I Get Interviewed More Often? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]

5 Tips to Engage Visitors BEFORE and DURING Trade Shows

So you’re headed to IMTS 22 (the International Manufacturing Technology Show)? It’s time to think about attracting and engaging visitors. You don’t want to be lost in a sea of trade show booths, so what is the best way to draw visitors away from the competition and toward your business? 1. Invite and utilize your […]

3 Digital Tactics for Lead Generation for Manufacturers

Generating and maintaining viable leads is at the core of any successful manufacturing company. Lead generation is the process of initiating consumer interest for products or services with the goal of converting that interest into sales. But what are the best ways for manufacturers to generate leads? How can manufacturers use digital marketing to generate […]