What You Learned in Kindergarten Can Help You Attract Workers

Remember show and tell? We all wanted to have the coolest idea to wow our kindergarten classmates. Attracting workers for your manufacturing operation is much like that precious time in class. 


You have limited time and attention to get your message across. Your mission then was to quickly show them what precious bauble you brought from home and hope they thought it was as cool as you did. 


The same goes for attracting workers, however, you are not just speaking to a small classroom audience. Now, your audience is vast. While the geography of your target for workers might be limited by those that want to work close to where they live, you have to not only show & tell how great it is to work for your company, but you have to battle thousands of distractions competing for their attention. 

Speaking of distractions… here’s a photo of Rob Felber (center), Felber PR & Marketing President & Owner, dressed in a tuxedo at a family wedding when he was in kindergarten!

There are multiple strategies you can employ to “show & tell” potential employees. There is no one silver bullet tactic, you might need to use a combination of tactics.


Consider a mix of traditional and digital methods to advertise for new employees. Traditionally, radio is a strong and inexpensive way to reach a captive audience; the audience that aligns with similar interests to your current workforce. Consider sports or music genres. Poll your staff to see if there are stations that are listened to more. Radio, while you have the ability to focus on a particular audience, is a broadcast method that reaches thousands. But, not everyone listening is a prospect. Much like billboards or bus advertising, this method is used far and wide to reach as many people as possible (and hopefully some of them are looking to change jobs).


Digital advertising on the other hand can be both highly targeted and measurable. Digital, such as Facebook, YouTube, and LinkedIn allow you to drill down to target specific geographies, job titles, experience, and interests. You can adjust your budget or pause your campaign in seconds, unlike the commitment to billboards or newspaper ads which are all-in commitments.


Digital gives you more control over the creative message, and it’s easier to test-market multiple methods, reviewing the data to see where the best engagement is found. Using video on digital platforms allows for more show & less tell. Employee testimonials, plant tours, messages from supervisors and management, the sky is the limit on the creativity you can deploy with targeted, measurable online campaigns. You can even drive traffic directly to applications and interview schedules, giving the prospective employee control over the process. 


Use what you learned at show & tell in kindergarten to prepare the best, most diverse message possible to attract prospective employees. The impression you make now, during recruitment, will carry through to the company culture and retention for years to come.


To learn more about marketing to prospective employees visit www.felberpr.com or contact RobFelber@felberpr.com

>Keno hits Ohio

>Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game.

What does Ohio get out of it? An estimated $73 million… IN THE FIRST YEAR ALONE.

Where does the rest of the money go? a little over 6% of sales goes to each individual “Keno vendor,” plus their bonuses. This could result in splitting a whopping $18 million the first year. The rest of the money then goes to the winners and the state coffers.

Forget some magical solution to saving the economy – we’ve got Keno now!

This is Ohio’s way of “legalizing” gambling since we have, as a state, rejected it three times since 1990. (Hey, don’t yell at me, I voted for it!)

Hopefully it will help. Anything will at this point.

But, have you have noticed the advertising of Keno? I sure haven’t. Does this strike anyone else as odd?


>Feel the burn

It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices.

Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS announced yesterday they are cutting their profit outlook in the second quarter in better preparation for what may happen.

In bringing it full circle, according to our survey, when times are troubled for your company, you should spend more on marketing dollars. It will be interesting to see what FedEx Office and UPS will do with marketing in the next few quarters.

>The (mini) results are in

>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of small business owners will spend more or the same on marketing dollars.

Unhappy with our results? Cast your vote on our blog homepage!

>Restaurants and the "R" word

>It isn’t a secret people are watching what they are spending. According to a Canton Repository article released this morning, servers are starting to feel the pinch of a slower economy.

Like many college students, I was a server at Outback Steakhouse for the greater portion of my college career. It was steady, fast money – perfect for a college student. Because of the menu selection on Outback, I waited on all walks of life and received just as many variations in tips. This article seems to reflect how almost all restaurants and seeing a slowdown in larger tips. In my opinion, the Repository’s article completely missed the point on WHY certain restaurants are feeling the decrease and others aren’t.

The people who are starting to tip less in restaurants are going to be middle class consumers and lower. They are the ones feeling the pinch in the economy, not the upper class.

The Canton Repository did a great job in interviewing servers from a variety of restaurants – Friday’s, Damon’s, Peter Shears, Bender’s and Esber’s. It was no surprise all restaurants except for one reported a recognition in decreased tips, all restaurants but Peter Shears – Canton’s only 5 star restaurant.

I’ve had the honor of eating at this restaurant and from those experiences, I assure you this is not a restaurant aimed at the middle class. Their outstanding menu and phenomenal wine selection is targeting the upper class. These people have more than enough money to not flinch when filling up their cars at $3.99 or even consider ordering a cheaper bottle of wine to save a few dollars. Therefore, yes, there are some servers receiving lower tips because of the economy. But some servers, like Carrie Berger of Peter Shears, won’t notice a decrease because of the restaurant’s clientele.

As a witness of the restaurant slowdown after the 9/11 attacks I am telling you from experience. I am sure there are upper class citizens out there feeling the crunch as we all are, I am merely saying this is hurting the middle class and below much more.