Hot off the virtual presses Learn what we have practiced with industrial publications since 1993 Let’s face it, manufacturers are living, breathing and selling in a digital world. However, manufacturers shouldn’t discredit the power of traditional publicity tactics. A strong PR strategy can aid in attracting better prospects to your brand and building credibility in your […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
Guest blog post Employee engagement has been a hot topic amongst corporations, large and small, for almost two decades now. Most organizations recognize the importance of an engaged team; it helps you lower your risk of turnover, boost customer satisfaction, realize higher productivity, improve the bottom line and increase your company’s overall chance of success. […]
Tomorrow, October 5, 2018, is Manufacturing Day. This month, across the country, people will join in celebrating modern manufacturing. Students, educators, media, and business people into their facilities to educate them on manufacturing careers and change the public’s perception of the manufacturing sector. At Felber PR & Marketing, we love the excitement that comes with […]
There I was, having a nice conversation with a colleague I had not seen in a while. Then it happened… a classic case of device interruption. I got a notification through my smartwatch. Reflexively I turned my wrist for just a brief glance. It could have been an appointment reminder, a weather channel alert or […]
A retrospective on the past 10 years. I recently hit a LinkedIn milestone: my 4,000th connection! I am thinking a lot about the tool, what’s changed and how my connections have influenced my business. I joined the platform in 2008. Remember those days? We went to LinkedIn-theme networking events, usually sponsored by a self-proclaimed guru, […]
Sales enablement could be the missing piece to get sales and marketing on the same page. It seems like since the dawn of time, sales and marketing have been on the complete opposite side of the spectrum. Sales thinks marketing does not get it (how sales really happen). Marketing feels like their efforts are not […]
Want to get the media’s attention? Want them to tweet just how curious they are about your company (to the thousands that follow them)? Fabrisonic LLC, a client of Felber PR & Marketing since 2014, produces metal parts via additive manufacturing. Read on to see this out of the world story of how a pre-show […]
March 2nd, 2018 was a chaotic winter workday that all Northeast Ohioans know too well. Our city’s school district was on a 2-hour delay with heavy snow on the roads, the dog wanted to go out and play, and the driveway needed to be cleared. I quickly accepted that getting to the office that morning […]
Manufacturing salespeople, I’m going to tell you something that may shock you. It’s time to take a more hands-off approach to prospect nurturing. I know, I know, that goes against everything you’ve been taught. However, just like you cannot expect to get married on a first date, you cannot expect to meet a prospect and […]
Manufacturing sales reps can compare the sales of the manufacturing sales process to a retail experience. From fast food to retail clothing, the phrase “How may I help you” is uttered repeatedly, almost unconsciously by armies of clerks, waiters and yes, sales representatives. In retail, the assumption is you are searching for something, otherwise, why […]