For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your Dippin Dots dry was great fun. When Six Flags took over the amusement park, they hired our agency to develop promotions […]
For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The father keeps asking about this spice and that, and the line “it’s in there” is repeated. Calendar Integration and Simple Meeting Booking […]
The last three lines in Robert Frost’s poem, “The Road Not Taken,” has always resonated with me. Consciously or perhaps subconsciously, this poem has framed my life and especially our agency. Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Our evolution […]
Party like it’s 1993… with your Sony (radio) Walkman for $29.98, listening to redneck humor from Jeff Foxworthy and obsessing about finding the hottest Beanie Babies. Yes, that was 1993, and the founding year of Felber Public Relations and Marketing. In recollection, it was more like rubbing two nickels together, driving through downtown Cleveland in […]
Manufacturers have been, and continue to be, on a wild ride. While supply chain is grabbing the headlines, companies know that the heart of the problem is recruiting workers at all stages of production. Manufacturing Day (MFG Day) is a long-standing initiative of The Manufacturing Institute, with the Fabricators & Manufacturers Association as a founding […]
Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor into the process. This article is NOT about overcoming objections or even listening better; save those tactics for the sales trainers. Let’s look […]
A website SEO audit can turn that around Your website looks great. However, if no one sees it, what’s the point? There is always talk about the holy grail of ranking, Google’s #1 position. The higher your site ranks compared to your competitors, the more opportunities to convert qualified prospects into customers. Countless […]
Shooting quality industrial and product images is a specialty, even among professional photographers. But between blog posts and social media content, you could probably use more high-quality and up-to-date images of your products and processes. We’ve written before about the importance of minding the details when taking photos – making sure everyone in the frame […]
Two years after COVID began disrupting in-person marketing and events, supply chains, and life in general, it’s almost inevitable that your sales and marketing pipeline has suffered. In April of 2021, we felt trade shows might offer relief (Will Trade Shows Be the Shot in the Arm for Manufacturers?). Of course, we had not […]
If you’re in charge of the company blog, newsletter, or both – and a few other things! – you know that writer’s block is real. You also know that fresh content is important. Fresh, quality content keeps your website more relevant, to the real people who are your prospects and customers, and it’s important […]