Entries by Rob Felber

5 Digital Manufacturing Tactics that Drive B2B Manufacturing Results

When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline!  However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]

3 Tips to Eliminate Cold Calls

Salespeople around the world just might be able to exhale a collective sigh of relief.  Why? Because today there are more effective strategies to reach buyers at exactly the right time in their purchasing journey, than conducting endless (and frustrating) cold calls. First, let’s define what a cold call is.  Cold calling is a traditional […]

Another LinkedIn milestone, approaching 5,000 connections

In July of 2018, I was approaching 4,000 connections on LinkedIn. A mere year and a half later, I’m approaching 5,000 connections. For perspective, read: Reaching 4,000 Connections on LinkedIn– What I’ve Learned In business and life, it’s simply about helping. Helping people connect, helping them get introduced to potential employers, and helping people grow […]

How Account Based Marketing Tools Help Manufacturers

Recently, HubSpot launched Account Based Marketing Tools. We’re excited to share these new tools with our clients because they fit seamlessly into how manufacturers connect directly with their best-fit, highest-value accounts. At Felber PR & Marketing, we have been utilizing an Account Based Marketing strategy to target prospects for years. We’ve helped our clients ditch […]

3 Manufacturing LinkedIn Posts That Drive Engagement

LinkedIn has more than 575 million users and provides manufacturing salespeople an incredible opportunity to share their voice, harness the power of content, and improve both their personal brand and company reputation. Often we are asked, “What should I post on LinkedIn?” Below, learn 3 styles of manufacturing-focused posts that you should utilize on your […]