Entries by Rob Felber

The path of least (sales) resistance

  Sales, the elusive goal of lead generation, can often be sidelined by roadblocks, hurdles, and potholes. Any delay in your sales procedure can allow doubt, buyer hesitation, or worse, a competitor into the process. This article is NOT about overcoming objections or even listening better; save those tactics for the sales trainers. Let’s look […]

5 Tips for Getting Better Product Photos

Shooting quality industrial and product images is a specialty, even among professional photographers. But between blog posts and social media content, you could probably use more high-quality and up-to-date images of your products and processes. We’ve written before about the importance of minding the details when taking photos – making sure everyone in the frame […]

Your Pipeline is at Risk of Running Dry

Your current situation: Supply chain distributions Labor shortages Production backlogs with more work than you can handle We talk to manufacturers, a lot. Our day-to-day conversations are starting to sound the same. Sales are great. Yes, you’re disappointing some customers with delays or downright not accepting more work and you’re simply not worried about sales […]

How to Improve Your Call to Actions

Best Practices for Manufacturers looking to Engage their Audience  Madilyn Movsesian – Marketing Intern Call to Actions (CTAs) are how manufacturers engage visitors on their website. You see them all the time. Download our technical paper, click here on our eBook, schedule your consultation today. There’s a saying amongst inbound marketers. “Traffic doesn’t pay the […]

Utilizing Google Reviews for Manufacturers

Madilyn Movsesian – Marketing Intern What are Google reviews and is your company taking advantage of them? Google reviews are a way for companies to impact credibility and increase their reputation amongst website visitors. According to an article by Craig Bloem for Inc.com, 84% of consumers trust online reviews as much as personal recommendations, making […]

Will Manufacturing Lead the Way?

How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern Since the Covid-19 outbreak in March of 2020, there has been a worldwide crisis amongst manufacturers. Like many other industries, manufacturers have been working tirelessly to conform to the new normal. Kristen Fowler for Forbes magazine states, “historic data demonstrates that […]