The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of the day, and all people see is our lips moving and hands waving. Then you hear it, someone informs […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]
We see you there, cutting and pasting between spreadsheets, call reports, quotations and old RFQ’s. You’re diligently trying to market your manufacturing firm in the new virtual world. It all was somewhat manageable until we were all ripped from out cushy offices with docking stations and multiple monitors. Now, we’re struggling with our single-screen laptops, […]
Inbound Marketing, and all sales tactics for that matter, require proper targeting of prospects. Lead generation is your ultimate goal – but who determines just the right lead. Consequently, the same targeting data is needed when researching manufacturing trade media for publicity and advertising alike. So, let’s learn How to Use Publication Media Kits to […]
Need more and better leads? Would you love to engage those that already are familiar with your company? In this video you will learn: How social media can provide leads How to grow your prospect database How to see social engagement with your content How to expand your reach into the organization chart of […]
Congratulations! Your company has received multiple media hits with the industrial trade media you have been targeting. These stories will live forever on the web, impacting your search engine optimization and manufacturing company’s reputation. Third-party endorsements such as articles, videos, and blogs really move the needle. Check out our client Fabrisonic’s press room here. Below, […]
Prospects have the answers to all of your questions. Have you asked them? Every manufacturer we work with wants more leads. To that end, they prefer leads that are more qualified and prospects that are inclined to do business with your company. So, why is it so hard to find “qualified” leads? While every company […]
They like me, they really like me! Manufacturers have learned that LinkedIn is a great resource for connecting to professionals, promoting your brand and message. Many manufacturers attend trade shows, host webinars and engage in philanthropic activities, which they promote on social media. While these posts are great, manufacturers are missing one critical piece–reviewing their […]
Hot off the virtual presses Learn what we have practiced with industrial publications since 1993 Let’s face it, manufacturers are living, breathing and selling in a digital world. However, manufacturers shouldn’t discredit the power of traditional publicity tactics. A strong PR strategy can aid in attracting better prospects to your brand and building credibility in your […]
Guest blog post Employee engagement has been a hot topic amongst corporations, large and small, for almost two decades now. Most organizations recognize the importance of an engaged team; it helps you lower your risk of turnover, boost customer satisfaction, realize higher productivity, improve the bottom line and increase your company’s overall chance of success. […]