Entries by Rob Felber

Your Pipeline is at Risk of Running Dry

Your current situation: Supply chain distributions Labor shortages Production backlogs with more work than you can handle We talk to manufacturers, a lot. Our day-to-day conversations are starting to sound the same. Sales are great. Yes, you’re disappointing some customers with delays or downright not accepting more work and you’re simply not worried about sales […]

How to Improve Your Call to Actions

Best Practices for Manufacturers looking to Engage their Audience  Madilyn Movsesian – Marketing Intern Call to Actions (CTAs) are how manufacturers engage visitors on their website. You see them all the time. Download our technical paper, click here on our eBook, schedule your consultation today. There’s a saying amongst inbound marketers. “Traffic doesn’t pay the […]

Utilizing Google Reviews for Manufacturers

Madilyn Movsesian – Marketing Intern What are Google reviews and is your company taking advantage of them? Google reviews are a way for companies to impact credibility and increase their reputation amongst website visitors. According to an article by Craig Bloem for Inc.com, 84% of consumers trust online reviews as much as personal recommendations, making […]

Will Manufacturing Lead the Way?

How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern Since the Covid-19 outbreak in March of 2020, there has been a worldwide crisis amongst manufacturers. Like many other industries, manufacturers have been working tirelessly to conform to the new normal. Kristen Fowler for Forbes magazine states, “historic data demonstrates that […]

Endless Job Opportunities with Manufacturers in the U.S.

“Help Wanted” Have you seen the “Help Wanted” signs at businesses in your city? It’s no secret that Covid-19 impacted every business across the globe. We are currently living the aftermath of the virus. As more people get the vaccine, businesses are starting to open up completely and there is a high demand for workers. […]

“Yes, please come visit our shop.”

The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and especially what we wrote about in our August 2020 blog How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. During the […]

The Trade Show is over – Now what?

  You did it! You effectively pre-planned your show (You committed to a trade show, now what?)  and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]

Trade Shows – Owning the Floor

Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture leads, and make the very best impression in an incredibly compressed time. Our last blog introduced the concept […]

You committed to a trade show, now what?

Pre-show preparation is key to success and achieving a return on your investment   Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome is key to effective goal setting. Can you expect actual sales and signed purchase agreements? Are you introducing […]