Entries by Rob Felber

You’re on MUTE!

The most common phrase since the beginning of the pandemic and the use of video meetings such as Zoom is “You’re on Mute!” You’re excited to contribute to the conversation, it’s your 6th video call of the day, and all people see is our lips moving and hands waving. Then you hear it, someone informs […]

When Your Prospects and Customers Became Humans

  It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]

Why Now is The Time to Get Your Database in Order – From Your Kitchen

We see you there, cutting and pasting between spreadsheets, call reports, quotations and old RFQ’s. You’re diligently trying to market your manufacturing firm in the new virtual world. It all was somewhat manageable until we were all ripped from out cushy offices with docking stations and multiple monitors. Now, we’re struggling with our single-screen laptops, […]

How to Use Publication Media Kits to Target Better Prospects

  Inbound Marketing, and all sales tactics for that matter, require proper targeting of prospects. Lead generation is your ultimate goal – but who determines just the right lead. Consequently, the same targeting data is needed when researching manufacturing trade media for publicity and advertising alike. So, let’s learn How to Use Publication Media Kits to […]

Extend the Reach of Your Media Hits with Social Media

Congratulations! Your company has received multiple media hits with the industrial trade media you have been targeting. These stories will live forever on the web, impacting your search engine optimization and manufacturing company’s reputation. Third-party endorsements such as articles, videos, and blogs really move the needle. Check out our client Fabrisonic’s press room here. Below, […]

What is a qualified lead? Just ask your prospect.

Prospects have the answers to all of your questions. Have you asked them? Every manufacturer we work with wants more leads. To that end, they prefer leads that are more qualified and prospects that are inclined to do business with your company. So, why is it so hard to find “qualified” leads? While every company […]

How to Increase Manufacturing Sales with Social Selling

They like me, they really like me! Manufacturers have learned that LinkedIn is a great resource for connecting to professionals, promoting your brand and message. Many manufacturers attend trade shows, host webinars and engage in philanthropic activities, which they promote on social media. While these posts are great, manufacturers are missing one critical piece–reviewing their […]

Public Relations For Manufacturers – Our Best eBook Yet!

Hot off the virtual presses Learn what we have practiced with industrial publications since 1993 Let’s face it, manufacturers are living, breathing and selling in a digital world. However, manufacturers shouldn’t discredit the power of traditional publicity tactics. A strong PR strategy can aid in attracting better prospects to your brand and building credibility in your […]

Seven Strategies for Increased Employee Engagement

Guest blog post Employee engagement has been a hot topic amongst corporations, large and small, for almost two decades now. Most organizations recognize the importance of an engaged team; it helps you lower your risk of turnover, boost customer satisfaction, realize higher productivity, improve the bottom line and increase your company’s overall chance of success.  […]