How Manufacturers have traditionally recovered from recessions Written by: Madilyn Movsesian – Marketing Intern Since the Covid-19 outbreak in March of 2020, there has been a worldwide crisis amongst manufacturers. Like many other industries, manufacturers have been working tirelessly to conform to the new normal. Kristen Fowler for Forbes magazine states, “historic data demonstrates that […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
“Help Wanted” Have you seen the “Help Wanted” signs at businesses in your city? It’s no secret that Covid-19 impacted every business across the globe. We are currently living the aftermath of the virus. As more people get the vaccine, businesses are starting to open up completely and there is a high demand for workers. […]
The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and especially what we wrote about in our August 2020 blog How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. During the […]
You did it! You effectively pre-planned your show (You committed to a trade show, now what?) and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]
Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture leads, and make the very best impression in an incredibly compressed time. Our last blog introduced the concept […]
Pre-show preparation is key to success and achieving a return on your investment Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome is key to effective goal setting. Can you expect actual sales and signed purchase agreements? Are you introducing […]
Did you see what I did there? Vaccine shots…. Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade shows, conferences, and hosted lunch & learns. Then, the doors were locked, events were canceled worldwide, and well, you know the […]
LinkedIn continues to be the go-to platform for manufacturers to connect, promote, and engage prospects. Our manufacturing clients have integrated LinkedIn with their HubSpot CRM, connected paid social campaigns, and routinely generate leads from the platform. Here’s a collection of our most popular blogs on all that is LinkedIn. 5 Templates to Connect with Someone […]
By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become leaders. Leadership is the art of influence and the skill of creating the conditions to achieve operational and organizational success. Managers manage things: budgets, strategic plans, and […]
The National Tooling & Machining Association featured our article in their printed newsletter The Record. With trade shows canceled due to the pandemic, manufacturers are struggling with a huge gap in their lead generation. See the entire article here.