Let’s face it; your customers are tired of distant and detached corporate websites. Now, more than ever, they want to be engaged in conversation and find valuable information with ease. We say it all the time; people want to buy from people, not from companies. Keep reading to learn three ways to humanize your […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
Salespeople around the world just might be able to exhale a collective sigh of relief. Why? Because today there are more effective strategies to reach buyers at exactly the right time in their purchasing journey, than conducting endless (and frustrating) cold calls. First, let’s define what a cold call is. Cold calling is a traditional […]
In July of 2018, I was approaching 4,000 connections on LinkedIn. A mere year and a half later, I’m approaching 5,000 connections. For perspective, read: Reaching 4,000 Connections on LinkedIn– What I’ve Learned In business and life, it’s simply about helping. Helping people connect, helping them get introduced to potential employers, and helping people grow […]
Recently, HubSpot launched Account Based Marketing Tools. We’re excited to share these new tools with our clients because they fit seamlessly into how manufacturers connect directly with their best-fit, highest-value accounts. At Felber PR & Marketing, we have been utilizing an Account Based Marketing strategy to target prospects for years. We’ve helped our clients ditch […]
LinkedIn has more than 575 million users and provides manufacturing salespeople an incredible opportunity to share their voice, harness the power of content, and improve both their personal brand and company reputation. Often we are asked, “What should I post on LinkedIn?” Below, learn 3 styles of manufacturing-focused posts that you should utilize on your […]
Let’s face it, not every prospect is the right fit for your products or services. Utilizing qualifying questions in the sales process is key to helping you uncover if the prospect you are courting will result in new business. Are the questions you are using leading to a higher close rate? Keep reading to learn […]
We hear it all the time. Manufacturers get a majority of their sales through word-of-mouth and loyal repeat customers. However, it is important now, more than ever, that manufacturers embrace the value of digital marketing. At Felber PR & Marketing, our clients leverage content and thought leadership principles to attract prospects, drive lead generation and […]
Arriving home recently from another long day, I was greeted by my dog Rolo, stubby tail wagging as always. Rolo is a Pitbull mutt rescue with the most peaceful disposition (unless you’re a squirrel, rabbit, or chipmunk). She doesn’t know there is a pandemic nor do I think she would care. She still gets two […]
At Felber PR & Marketing, content development has been our bread and butter since 1993. We were early adopters of blogging and you can search our company blog posts back to 2008! While the world has changed tremendously since then, much of our manufacturing content is as relevant today as it was back then. Keep […]
We love HubSpot, but it’s not for everyone. Forbes Magazine contributor Gene Marks does an excellent job of breaking down the most often asked question, “should my company buy HubSpot?” Forbes: “HubSpot is one of those sales and marketing platforms that, when mentioned, always raises questions from my clients. Is it a Customer Relationship Management […]