Entries by Rob Felber

I Don’t Work In Manufacturing So Manufacturing Day Doesn’t Matter

It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]

How to Work the Room and Use Technology to Build Relationships

Cleveland Chapter of The Financial Executives Networking Group. Event is free and open to senior financial executives and those in transition. Monday, February 22nd, 5:45 to 7:30 pm. 28601 Chagrin Blvd, Woodmere, OH 44122 (entrance by Stone Oven). 2nd Floor Conference room. Free,no registration required. For more information contact Lamar Ratcliffe (216) 752-7137 or lamarratcliffe@msn.com You […]

We Get Manufacturing – Just Not the Way You Get It

You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]

Manufacturing Media Interviews: How To Ace Them

What you need to know before you agree to  speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]

Trade Shows for Manufacturers Guide

                        Trade Shows for Manufacturers – Maximize the Three Most Important Stages         Pre-show: Picking your best tactics         During the show: The floor show rules         Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]

Community Involvement in Business: Strengthening Brand Buy-in Both Internally and Externally

Good for You, Your Company and Your Community Giving to charity and supporting your local community is simply good business. Many manufacturers, large and small routinely engage in activities that provide monetary support, volunteer labor and even their own products, all to move the needle for nonprofit organizations. Our clients have removed graffiti from park […]

Are Your Prospects Puppets?

When was the last time you gut-checked your marketing strategy with the question “What do we want them to do?” Think about your strategy. Whether you are using traditional push techniques such as direct mail and print advertising or pull tactics such as search engine optimization and trade shows, do you really know what you […]