It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
Rob Felber’s article in the Crain’s Cleveland Business Akron Edition Photos are a critical element in content marketing for manufacturers. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But what if the words are wrong? The following are key factors […]
One of my favorite movies is The Replacements with Keanu Reeves. The story line is about a bunch of football players brought in by the owners to fill in for the striking spoiled professional players. There’s a scene where coach (Gene Hackman) is trying to talk about player fears. After a digression about spiders and […]
Sometimes the Picture Has 1,000 Words You Do Not Want Photos are a critical element in content marketing. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But, what if the words are wrong? The following are key factors to consider […]
Cleveland Chapter of The Financial Executives Networking Group. Event is free and open to senior financial executives and those in transition. Monday, February 22nd, 5:45 to 7:30 pm. 28601 Chagrin Blvd, Woodmere, OH 44122 (entrance by Stone Oven). 2nd Floor Conference room. Free,no registration required. For more information contact Lamar Ratcliffe (216) 752-7137 or firstname.lastname@example.org You […]
You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]
What you need to know before you agree to speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]
Trade Shows for Manufacturers – Maximize the Three Most Important Stages Pre-show: Picking your best tactics During the show: The floor show rules Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]
Good for You, Your Company and Your Community Giving to charity and supporting your local community is simply good business. Many manufacturers, large and small routinely engage in activities that provide monetary support, volunteer labor and even their own products, all to move the needle for nonprofit organizations. Our clients have removed graffiti from park […]
When was the last time you gut-checked your marketing strategy with the question “What do we want them to do?” Think about your strategy. Whether you are using traditional push techniques such as direct mail and print advertising or pull tactics such as search engine optimization and trade shows, do you really know what you […]