Entries by Rob Felber

We Get Manufacturing – Just Not the Way You Get It

You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]

Manufacturing Media Interviews: How To Ace Them

What you need to know before you agree to  speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]

Trade Shows for Manufacturers Guide

                        Trade Shows for Manufacturers – Maximize the Three Most Important Stages         Pre-show: Picking your best tactics         During the show: The floor show rules         Post-show: Don’t squander your investment Goal Setting: Before you begin, you must know your main goal. Do you really know what you want to happen at […]

Community Involvement in Business: Strengthening Brand Buy-in Both Internally and Externally

Good for You, Your Company and Your Community Giving to charity and supporting your local community is simply good business. Many manufacturers, large and small routinely engage in activities that provide monetary support, volunteer labor and even their own products, all to move the needle for nonprofit organizations. Our clients have removed graffiti from park […]

Are Your Prospects Puppets?

When was the last time you gut-checked your marketing strategy with the question “What do we want them to do?” Think about your strategy. Whether you are using traditional push techniques such as direct mail and print advertising or pull tactics such as search engine optimization and trade shows, do you really know what you […]

Kent State Student Earns YouToo Social Media Scholarship from Akron Area Chapter of Public Relations Society of America

(Congratulations to our former intern Cindy Deng) News Release FOR IMMEDIATE RELEASE   Kent State Student Earns YouToo Social Media Scholarship from Akron Area Chapter of Public Relations Society of America   Kent, OH – April 12, 2014 – Last week, the Akron Area Chapter of Public Relations Society of America (PRSA) awarded a $1,000 […]

Are you ready for Manufacturing Madness?

Are you ready for Manufacturing Madness? Felber PR & Marketing is a proud sponsor of the Smart Business Evolution of Manufacturing Conference Thursday, February 20, 2014 at the Advanced Technology Training Center at Cuyahoga Community College   The 2014 Evolution of Manufacturing Awards recognizes Northeast Ohio manufacturers that best demonstrate their ability to adapt to the changing […]

Social Media Meets Tradeshows: a perfect match

So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event? We have found that the social media activities that utilize these three principles yield results: What to talk […]