Entries by Rob Felber

Endless Job Opportunities with Manufacturers in the U.S.

“Help Wanted” Have you seen the “Help Wanted” signs at businesses in your city? It’s no secret that Covid-19 impacted every business across the globe. We are currently living the aftermath of the virus. As more people get the vaccine, businesses are starting to open up completely and there is a high demand for workers. […]

“Yes, please come visit our shop.”

The world, and specifically the sales side of manufacturing is opening up. Factories are welcoming their suppliers and vendors back for in-person meetings. This is a far cry from last year, and especially what we wrote about in our August 2020 blog How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. During the […]

The Trade Show is over – Now what?

  You did it! You effectively pre-planned your show (You committed to a trade show, now what?)  and you worked the show successfully (Trade Shows – Owning the Floor), what should be your next step after the show? I know you might be thinking of soaking your feet and adding up the frequent flyer miles, […]

Trade Shows – Owning the Floor

Rolling out the carpet, pulling up the retractable display, and filling a large punch bowl with hard candy just does not cut it at a modern trade show. You need to drive traffic to the booth, capture leads, and make the very best impression in an incredibly compressed time. Our last blog introduced the concept […]

You committed to a trade show, now what?

Pre-show preparation is key to success and achieving a return on your investment   Step one in your trade show plan is goal setting. What do you really want to happen at this show? Knowing the outcome is key to effective goal setting. Can you expect actual sales and signed purchase agreements? Are you introducing […]

Our “Best of LinkedIn” blogs

LinkedIn continues to be the go-to platform for manufacturers to connect, promote, and engage prospects. Our manufacturing clients have integrated LinkedIn with their HubSpot CRM, connected paid social campaigns, and routinely generate leads from the platform. Here’s a collection of our most popular blogs on all that is LinkedIn. 5 Templates to Connect with Someone […]

Guest Blog: Company Values and the Relationship to Leadership

By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become leaders. Leadership is the art of influence and the skill of creating the conditions to achieve operational and organizational success. Managers manage things: budgets, strategic plans, and […]

What Did You Expect to Happen? Get the result you expect in your marketing campaigns

  Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]