Entries by Rob Felber

A Mfg Day Reflection: Why Case Studies Need to be Part of Your Sales Strategy

Tomorrow, October 5, 2018, is  Manufacturing Day. This month, across the country, people will join in celebrating modern manufacturing. Students, educators, media, and business people into their facilities to educate them on manufacturing careers and change the public’s perception of the manufacturing sector. At Felber PR & Marketing, we love the excitement that comes with […]

What Manufacturing Sales Reps Are Missing in their Lead Generation Strategy

Manufacturing sales reps can compare the sales of the manufacturing sales process to a retail experience. From fast food to retail clothing, the phrase “How may I help you” is uttered repeatedly, almost unconsciously by armies of clerks, waiters and yes, sales representatives. In retail, the assumption is you are searching for something, otherwise, why […]

The Biggest Mistake Manufacturing Sales Managers Make

Why Connecting with Past Customers to Grow Manufacturing Sales Works The key to manufacturing sales success that you’re probably missing is connecting with past customers. People, by nature are drawn to familiarity. It is much easier to sell to someone you have a previous relationship with than sell to a new prospect. You know that […]