Entries by Rob Felber

Guest Blog: Company Values and the Relationship to Leadership

By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become leaders. Leadership is the art of influence and the skill of creating the conditions to achieve operational and organizational success. Managers manage things: budgets, strategic plans, and […]

What Did You Expect to Happen? Get the result you expect in your marketing campaigns

  Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]

How to Write a Great Manufacturing Case Study

Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your […]

How to write content engineers will read, and then take action

  Whether you are targeting business owners, financial executives, salespeople, or engineers, your writing must always focus on your audience. One particularly difficult audience to target is engineers. Whether they are mechanical, electrical, civil, or chemical, all engineers like facts, not fluff. Engineers, especially those under 40, have taken to the web to research, find […]

The Best Google Chrome Extensions for B2B Manufacturing Salespeople

  Top B2B manufacturing salespeople understand the power of optimizing their daily work routines to sell smarter, not harder. Below, we’ve compiled a list of our top 5 Google Chrome extensions for B2B manufacturing salespeople that boost productivity, optimize the sales process, and allow you to build deeper relationships with prospects that ultimately, lead to […]

5 Digital Manufacturing Tactics that Drive B2B Manufacturing Results

When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline!  However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]