Entries by Rob Felber

How to Increase Social Selling with LinkedIn

How to impact manufacturing sales and be ‘sticky’ with LinkedIn contacts Why do you use LinkedIn? Are you trying to find new manufacturing sales prospects, trying to keep tabs on your customers or were you just told it’s the place to be for business professionals? Our manufacturing clients ask us all the time about how […]

ROI for Inbound Marketing – Ciuni & Panichi 2016 CPE Day

  ROI for Inbound Marketing 2016 CPE Day Friday, December 2, 2016. Register here Explore the measurement tools available to evaluate your marketing strategies. Establish goals beyond website visits, and actually establish conversion strategies for content marketing, publicity and social media. Speaker: Robert M. Felber, Felber PR & Marketing Felber PR helps business to business […]

Top Tips for Cold-Calling Prospects on Your Website

Creepy Crawlers on Your Website or Your Next Sale? The scary sales call is not just for Halloween.. Let’s face it, technology from George Orwell’s 1984 is alive and well on Halloween 2016. We’re a mobile society; we buy stuff with one click from Amazon and react when online retailers offer other products to go […]

I Don’t Work In Manufacturing So Manufacturing Day Doesn’t Matter

It’s October, which means it is the season for fall colors, clambakes and football. Additionally, it is Manufacturing Month, kicked off by Manufacturing Day on October 7, 2016. Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s […]

How to Work the Room and Use Technology to Build Relationships

Cleveland Chapter of The Financial Executives Networking Group. Event is free and open to senior financial executives and those in transition. Monday, February 22nd, 5:45 to 7:30 pm. 28601 Chagrin Blvd, Woodmere, OH 44122 (entrance by Stone Oven). 2nd Floor Conference room. Free,no registration required. For more information contact Lamar Ratcliffe (216) 752-7137 or lamarratcliffe@msn.com You […]

We Get Manufacturing – Just Not the Way You Get It

You are a manufacturer, which means you are ‘head down’ most days. Your days are jam-packed between responding to customers, managing inventory, solving a technical issue and the list goes on, and on and on. Now’s its 6 pm and your ‘pesky’ PR agency is asking about content. Yes, content!? Your company is having great […]

Manufacturing Media Interviews: How To Ace Them

What you need to know before you agree to  speak to a reporter They like you, they really like you. So, you have a reporter or editor interested in speaking with you about your work and company. Perhaps he/she responded to a press release, met you at a trade conference or your agency arranged the […]