Crain’s Morning Roundup Link.
About Rob Felber
As president of Felber PR & Marketing, Rob Felber brings more than 25 years of experience to bear for a diverse range of clients including Crain's Communications, Hitachi Medical, SSP, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures and Thogus Products Company.
In addition, he is active throughout the community and has held numerous leadership positions within marketing associations. As an "ambassador" for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses including Kent State, John Carroll, Cleveland State and Akron Universities and before a variety of business organizations. Rob has also served area business and the community at large as:
President of the Twinsburg Chamber of Commerce
Vice President - Public Relations for the Ohio Venture Association
Board of Governors Chair for The Club at Key Center
Member of the John Carroll University Entrepreneurs Association
Rob has also dedicated 11 years on the leadership team for The American Cancer Society's Relay For Life - Twinsburg/Nordonia and has chaired the 2011 and 2012 events. In his "spare time" Rob is the Public Information Officer for the Hillcrest Technical Rescue Team of which he has been a member and firefighter/paramedic since 1983.
Rob is a well-known speaker on the subjects of public relations, advertising and other marketing communications disciplines. In addition, he continually uses his wide network of professional affiliations and contacts to the benefit of his clients.
Entries by Rob Felber
In the previous post we discussed what most manufacturers often miss at trade conference; they miss the opportunity to impact their brand and expand company name recognition with their target audience. Now, you know that coordinated research and efforts to engage with the media covering a show is beneficial. So, now what? You may think […]
The show traffic was heavy. You made many appointments and even a few sales. Months of pre-show planning, training, traffic building promotions and creative booth design seems to have created success. So, what could you possibly have missed? You sponsored the cocktail party, hosted client dinners; you even held a demonstration on the show floor. […]
> Yes the official Earth Day is almost here, but every day should be celebrated as earth day. As a society that is the world’s largest producer and consumer we have a responsibility to help sustain out natural resources and our planet. Sustainability is more than just a word in our corporate culture but a […]
>You walk into a meeting of five people, and the instinct is to immediately hand them your business card. Don’t do it! Why? Because they didn’t ask for it. Promotional Consultant Today shares these strategies for making people ask for your business card Let me explain why that’s important. What happens when we give out […]
>Every year the Super Bowl commercials get a lot of hype. So much so that there was a 1 hour special on CBS Friday night about the best Super Bowl commercials. I of course watched it. After getting a sneak peak at some of this year’s commercials, I was mildly disappointed. They showed a handful […]
>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today. As promised here is a […]
>Now that you have all recovered from the holidays, crazy weather patterns and the year-end push it is time to renew your creativity. Let us all go into the new year with a positive attitude with conviction. Ask yourself the following: Can I do more to help my clients?Can I be more creative?Can I look […]
> Are you more like Jason Alexander in Brad Paisley’s hit country song and video “Online” or do you let your true self appear online? In the song/video, Alexander sings about changing his appearance, occupation and wealth via his online alter-ego. With the explosion of any medium such as social media, also comes the inevitable […]
>2010 is almost behind us and we are all looking forward to a new year filled with new and exciting challenges. Before it is loo late don’t forget to place your order Happy New Year cards. Still time for last minute orders. Click here for selection. I will be reporting (as time allows) from the […]