Entries by Rob Felber

YOU’VE SENT THE PRESS RELEASE – NOW WHAT?

Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]

What Most Manufacturers Miss at Trade Shows

The show traffic was heavy. You made many appointments and even a few sales. Months of pre-show planning, training, traffic building promotions and creative booth design seems to have created success. So, what could you possibly have missed? You sponsored the cocktail party, hosted client dinners; you even held a demonstration on the show floor. […]

>Earth Day is April 22, 2011

> Yes the official Earth Day is almost here, but every day should be celebrated as earth day. As a society that is the world’s largest producer and consumer we have a responsibility to help sustain out natural resources and our planet. Sustainability is more than just a word in our corporate culture but a […]

>Make People Ask For Your Card

>You walk into a meeting of five people, and the instinct is to immediately hand them your business card. Don’t do it! Why? Because they didn’t ask for it. Promotional Consultant Today shares these strategies for making people ask for your business card Let me explain why that’s important. What happens when we give out […]

>A Sweet Deal to Show Your Love

>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today. As promised here is a […]