Will Trade Shows Be the Shot in the Arm for Manufacturers?
Did you see what I did there? Vaccine shots….
Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade shows, conferences, and hosted lunch & learns. Then, the doors were locked, events were canceled worldwide, and well, you know the rest of the story. Over a year ago we started writing about the huge interest in digital marketing and all things virtual. Here’s where our head was a year ago: How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World. Digital is here to stay, but another log is back on the fire.
It is April 2021 and we are once again hearing about trade shows. Will the attendees and exhibitors return at past levels? Who knows? People may be just so sick of quarantine they will attend just to get out of their basement office and see prospects in person. This very well may be an early adopter situation.
We’re sponsoring a meetup in Columbus Ohio for manufacturers. If you are in town on April 28th, contact me for tickets.
What we do know is the planning has not changed. If you are considering a show in the 4th quarter of 2021, that may sound like a long time away. It is not. Over the next few weeks, we will revisit all that is the trade show. We will cover planning, sponsorship, media interviews, and more. Our consulting on trade conferences covers three critical phases: Pre-show, During the Show, and Post-Show.
Here’s a primer, written in 2015 to get you started. Trade Show Preparation 101 for Manufacturers
If you are ready to get serious about your exhibition and creating a return on investment, download our free Trade Shows for Manufacturers eBook
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