Why B2B Manufacturers Should Utilize HubSpot

Oftentimes, we are asked why we are a HubSpot Partner Agency and if HubSpot really makes a difference in a successful inbound marketing strategy. In this blog we’ll take a deep dive into why manufacturers who have invested in HubSpot to automate their sales and marketing processes report better lead generation, sales efficiencies, and campaign reporting. (read what our clients are saying)


1) What gets measured gets done!

Better tracking of marketing campaigns & contact engagement 

How are you currently tracking the effectiveness of your blogs, landing pages, web pages, forms, emails, social media posts, and advertising? Phew, that’s a lot to track, right? Can you easily track individual tools and tie it all back to a campaign in order to measure return-on-investment?

The campaigns tool in HubSpot empowers manufacturers to easily determine how landing pages are performing individually and as a campaign. Is one page outperforming another by visits, conversions, and new leads?. Your marketing team can now make informed decisions and adjust campaigns for ultimate success. 

Additionally, HubSpot is an incredible resource to tie your entire team together. Your marketing, sales and customer service team needs accurate information, and they need it now. With HubSpot, everyone has access to the same, central database. No need to wade through multiple platforms on different servers. If you are using the FREE HubSpot CRM, all data from both sales and marketing efforts syncs seamlessly into one easy-to-use system. 

2) “Dear Bob, do you want to know how engineers are reducing failures in product design.”

Personalizing your prospect’s experience with your brand 

Marketing to your ideal buyers, or in marketing terms ‘buyer personas’, comes down to building trust in order to turn strangers into visitors on your website, and visitors into qualified leads, (and ultimately, customers).

You have been in business for decades. Your reputation as a manufacturer is known. Your website may very well be generating new visitors and consistent traffic but what comes next? Are you actually seeing leads converting into real names and companies? Leads that you can see in your CRM. How do you bring back visitors time and time again to your website? The answer lies in continuously providing prospects with valuable content related to their unique goals and challenges. To capture this valuable marketing data, utilize HubSpot tracking forms. And, with automated email workflows, you can better assess who the prospect is (and what buyer persona category they fit into), their current challenges, and where they are in their decision process (Read our blog on the buyer’s journey).

This may sound great to you, but how does it really work? Let’s use email for an example. If a contact reads a blog post or downloads your technical paper, you can automatically send them a personalized follow up email, thanking them, and additionally, guiding them to even more valuable resources (i.e. your product catalog, a customer case study in their industry, or.your inventory webpage). By immediately following up with a personalized message, you are increasing the likelihood of your emails now and in the future being read and action to be taken. Now, when you call this prospect, you know what they have read, allowing you to start a conversation based on their interests. 


3) Social likes, clicks and comments turn into leads

Determine if your social media strategy is really generating leads and customers

Social media can be a time-consuming process. Marketers schedule posts multiple times a week, reply to comments, and follow prospects and customers. Oftentimes, we are asked by manufacturers if it really makes a difference. HubSpot streamlines social media efforts by allowing you to schedule and manage posts, set up keywords to follow and track activity, and most importantly, track the traffic to your website, leads gained, and customers acquired from your social media efforts. Regular, timely, and intuitive social content generates new leads.

4) Call just when they’re ready to buy – and not before

Sales Only Receives Leads That are Deemed ‘Sales Qualified’

Long gone are the days of sales calling every contact that fills out a form on your website. By utilizing HubSpot, you can set qualifications to define what a sales qualified lead looks like at your company. Then, HubSpot has the capability to track what Lifecycle Stage a contact fits into (e.g. subscriber, lead, marketing qualified lead, sales qualified lead, opportunity, or evangelist.)  

After a lead is labeled as a Sales Qualified Lead (SQL) for example, your sales team will be notified to follow up with that lead. Since HubSpot tracks all contact interactions back to their first visit to your website, all of the contact’s website page views, content read or downloaded, and email read is shared with sales as well. With HubSpot, manufacturers can set up triggers to automatically label contacts as SQLs based upon various criteria, such as filling out a form to download a sell sheet or product catalog, or answering ‘yes’ to the form question, e.g. “Would you like to speak to a [ABC Manufacturing Company] sales representative?”  

5) Measure twice, cut once

Improved tracking of ROI from your sales and marketing efforts

One of the biggest challenges manufacturers face is determining ROI from their various marketing tactics. It is important to take into account all the money you’ve spent on trade shows over the years. We see manufacturers spend thousands if not hundreds of thousands a year on trade shows simply because ‘my competitors are going and we HAVE to be there too.’ Can you currently answer how much of your marketing budget is allocated to trade shows, print advertising, pay-per-click, content development and other digital marketing efforts? 

Now, answer this: Do we know how many leads were acquired and customers were closed due to your various marketing tactics and dollars spent on each tactic?

By utilizing HubSpot, manufacturers can easily track marketing efforts and determine how many net new leads and customers were acquired from each tactic. Manufacturing leadership can then best determine which efforts and campaigns are performing well, and which ones are underperforming, and adjust their budgets and efforts to meet their goals. 

How are you connecting your sales and marketing teams together? 

Interested in learning more about how HubSpot can streamline your marketing and sales efforts? At Felber PR & Marketing, we are a HubSpot Partner Agency that works exclusively with business-to-business manufacturers. We help our clients drive quality leads, determine the best tactics for their unique goals, and integrate HubSpot with our manufacturing clients in order to track net new leads and customers acquired from your marketing and sales tactics. 

Why Manufacturers Should Invest in Digital Advertising Right Now


Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making digital advertising a great strategy for reaching your prospects and customers. If you read our blog, “Why Manufacturers Need to Utilize Inbound Marketing to Survive COVID-19”, you understand that now more than ever is the time to invest in digital sales and marketing tactics.


Many manufacturers have made the choice to decrease or pause all marketing spending, which is often the first knee-jerk reaction to a crisis or recession. We have always professed this is NOT the time to back off of revenue-generating tactics. Consider that your competitors might be doing the same, which strategically puts your manufacturing operation in a position to actually GAIN market share. And, digital advertising is one of those tactics that are affordable, measurable, and easy to quickly deploy. In comparison to pre-COVID digital ads, there is likely a significant reduction in CPM (i.e., impressions) and cost-per-click (CPC) costs due to your competitors reducing or completely pulling their digital ads. This creates an opportune environment to amplify your share-of-voice (meaning your relative portion of ad inventory within a defined market over a specific amount of time) and increase customer acquisition at a lower digital cost-per-sale than in the pre-COVID world.

Digital advertising is a strong lead generation tactic if there is a strong inbound marketing strategy behind it. 

We have many B2B manufacturing clients who are currently utilizing digital advertising to generate strong, qualified leads. (We’re also practicing what we preach for our own lead generation – and it’s working beautifully!). Social media advertising (primary LinkedIn ads) has been especially valuable for our clients as this is the leading B2B social media platform for the industrial sector. 

When meeting with new manufacturing clients, more often than not, they tell us that they are or have in the past utilized digital ads and saw an uptick in traffic. However, when we go further and ask how many of those website visitors converted as a lead by filling out a form, more often than not, the ads aren’t generating conversions. Consider all this great traffic coming to your front door (website), but it’s 5:55 pm, lights are out and the door is bolt locked. Leads cannot get in! Consider our free Inbound marketing assessment to discuss your situation now, for free.

If the visitors from your digital advertising efforts aren’t converting into tangible leads, your salespeople have no way to build relationships and ultimately, close them as customers. Wouldn’t it just be great to have these leads coming into your database live, every day?

When developing digital ad campaigns for our clients, we have the ultimate goal of conversion in mind and developing strong, compelling content offers such as technical papers and free eBooks to offer your prospects. Your website visitors want to learn and be educated on your products and processes. By offering engaging content, your prospect is getting something valuable in return for filling out your form.

In contrast, if your digital ad sends a prospect to your website with a general contact us form on it, they may be less likely to fill it out for a few reasons:

  1. Your company is an unknown entity and they aren’t comfortable being called or emailed by you before doing more research.
  2. They may be in the beginning stages of their buyer’s journey and aren’t ready to talk to sales.
  3. There is no compelling reason for them to fill out a form because they get nothing valuable in return

Be honest, don’t you pause too when faced with a form to fill out, especially when you’re not even sure if the company will solve your problem? Nobody gets married on the first date. Simply put, the value they feel they will gain must outweigh the angst they feel when giving up their email address and contact information.

How to create a successful digital strategy

Although launching a digital ad campaign is a fairly quick process, the work of optimizing your paid search campaigns and maximizing your return takes time, and patience. Achieving success requires data analysis and commitment to test and tweak over time. There are a lot of variables to your campaigns, so it is important to manage expectations and not expect a huge success and ROI right after your first launch. 

Having a strong inbound marketing strategy behind your pay-per-click and social media ads are imperative in driving lead generation. You may have a beautiful ad that people click on but what happens afterward? In order to have a successful digital ad campaign, you must have a compelling content offer that prospects will want to convert on in order for your manufacturing company to utilize digital ads as a sales tool. Need content help?

Interested in revamping your marketing strategy? Are you not seeing ROI from your current marketing efforts? We can help. At Felber PR & Marketing, we work exclusively with business-to-business manufacturers and help them drive quality leads, determine the best tactics for their unique goals, and provide our manufacturing clients with optimal return-on-investment from their marketing efforts. 

I'm ready to increase lead generation with inbound marketing

How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World


For manufacturing salespeople, it’s been challenging to navigate selling in our COVID-19 world. The tried and true sales tactics such as face-to-face meetings, trade shows, and conferences have been canceled for the foreseeable future. According to a study by McKinsey & Company, 90 percent of sales have moved to a video conferencing or phone sales model, and while some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19. It is hard to know how our post-COVID world will look, but it is evident that the shift to implementing more digital sales efforts will remain.


Digital trends have been growing for many years now, with more and more manufacturers adopting inbound marketing and actively working to improve their digital footprint. Now, with people unable to travel and sell as they normally would, digital trends have accelerated. B2B sales operations are going to be drastically different from our pre-coronavirus world and it is important that manufacturers adjust their marketing and sales strategies to not only fit our world now but also how our business operations will look moving forward. 

Below, learn 3 considerations you should use when adapting your B2B sales strategies to fit our ‘New Normal’ Business World During COVID-19:   

Amp up your customer outreach

Sitting and waiting for leads to come to you and relying on your great industry reputation is simply not an option. Now, with face-to-face meetings, conferences, and trade shows canceled for the foreseeable future, it is time to develop a clear approach for prospect and customer outreach and lead generation from all possible channels: outbound lead generation (direct mail, cold calls, and emails) and inbound lead generation (search engine optimization, social media marketing, public relations, pay-per-click ads, and email automation.)


Meet with your sales and business development team to discuss what leads they are actively working on. Additionally, take inventory of what professional associations, personal networks, and LinkedIn groups each of your team members are involved in. I guarantee there are great prospects from your team members’ individual networks that are not in your CRM. Just as important, do you even have a coordinated, central, and easy to use CRM?  Now, as salespeople are confined in their homes or offices instead of on the road, take this opportunity to figure out where your prospects are and develop a strategy to reach them.

Review your sales process & develop a consistent, structured process

In busy times, it is easy to get complacent and go through the motions of your B2B manufacturing sales process. Complacency is not an option in our ‘new normal’ and every deal matters–more than ever. Making assumptions based on past data or interactions with customers is simply not an option. 


Adapting your approach to an inbound marketing and sales approach is an excellent way to personalize your prospect’s interactions with your brand. Inbound marketing allows you to track engagement all in one easy-to-utilize platform (web page views, document opens, email read, content downloaded, etc.) That way, your salespeople are informed about who that prospect is, how close they are to making a purchasing decision, what that prospect needs, so that your salespeople are better equipped to provide prospects with the solutions they need.  

Adapt to our digital-centric business world

In times like right now, the saying “the only constant is change” rings truer than ever before. It is important to understand that every customer you are selling to is doing business in uncharted territory. Prospects that have gone dark may get acquired by another company, giving you an excellent opportunity to re-engage. Companies are all evaluating their current suppliers, so it could be the perfect time to follow up with previously cold leads. While making the switch to a new vendor, product or solution may not have been in the cards pre-coronavirus, making the switch could seem more advantageous to your prospects now. Always come from the perspective of first helping your prospects and customers and second, improving how they do business. Run your typical sales pitch by your team and brainstorm how you all can adapt it to speak to the unique challenges and concerns your prospects and customers are facing right now. 


It’s hard to believe that we are months into the ‘new normal.”. B2B manufacturing sales need to shift to an inbound marketing and sales approach in order to stay competitive and relevant. While COVID-19 has presented many challenges for salespeople, it also provides great opportunities for salespeople to take inventory of their sales and marketing efforts, streamline the sales process with a systemized digital approach, and refine messaging to resonate with prospects and customers’ biggest challenges. 

I'm ready to increase lead generation with inbound marketing

Interested in revamping your sales strategy to a more digital approach? We can help. At Felber PR & Marketing, we work exclusively with business-to-business manufacturers and help them drive quality leads, determine the best tactics for their unique goals, and provide manufacturing salespeople with real-time data and insight into their prospects so they can sell smarter not harder. 

The Power of an Automated Marketing, Sales and Service Platform




In the video above we share three of the most powerful tools within the HubSpot Platform. For those not familiar, HubSpot offers a complete marketing software that aligns the tasks of three critical components in a company – Marketing, Sales, and Customer Service. In our past blog Why Now is The Time to Get Your Database in Order – From Your Kitchen, we provided an overview of the tasks you can accomplish with a central CRM.

For marketing teams, automating the process of qualifying leads is a huge time savings. Not every website, trade show booth, or incoming phone call lead is ready to buy. HubSpot allows you to nurture your leads over time with helpful, relevant, and most important prospect-specific content. These automated workflows can deliver content, assign tasks to sales teams based on prospect behavior, and help you measure the effectiveness of your campaign. Your leads will naturally progress to become marketing qualified or can drop out of your system, saving time that would be wasted on unqualified prospects.

A huge part of the effectiveness of HubSpot is central CRM. Every user, regardless of their role, has access to the prospect record. As marketing leads progress to sales qualified leads, the handoff is beautiful. Sales can see how engaged a prospect has been based on website visits, content consumed, and even how the prospect converted to a lead in the first place (did they respond to a paid ad or download an eBook for example).

As the sales team naturally hands over their newly minted customers to the service team, it’s great to know, once again, that every detail of the journey from first contact to prospect to customer remains in the central record. Keeping customers engaged is achieved with the frictionless experience within HubSpot Service. Whether your customer wants to chat with a live person, search a knowledge base, or simply track their job ticket, all is done on the same platform. No longer does a company need to cobble together multiple platforms that do not integrate seamlessly. Interested in a product demo? Call us at (330) 963-3664 or email RobFelber@FelberPR.com





Why Manufacturers Need Inbound Marketing to Survive COVID-19


COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer relations. 


Due to COVID-19 shutdowns and regulations, manufacturing salespeople now more than ever are having to change the way they sell. Barriers such as limited face-to-face business meetings and canceled events and conferences have left manufacturers with the challenge of planning how to sell without being able to rely on past practice and the traditional sales tactics they know and love.


The key to resilience in this challenging time is to develop a digital sales and marketing strategy to mitigate this loss. Alternatively, and not to sound too alarmist, it could be a significant factor in which manufacturing companies survive and which companies do not make it through COVID-19.


If you are a B2B manufacturer that has not considered inbound marketing, it’s time to go digital to meet the demands of selling in our COVID-19 “here to stay” world. 


Let’s face it, nobody has any idea how long this will last nor what long-term changes COVID-19 will bring to how we do business next year, next month or even next week. However, in the coming months, your prospects and customers are going to be hesitant to shake your hand or allow you into their facilities.


By adopting inbound marketing, you are creating an environment via web and social media where relationships can be built and introductions to prospects, and influencers can be fostered. This is very similar to the transition in the auto industry. Absolutely everyone goes online to look at cars before visiting a dealer (if they even go to the dealer anymore!)


Manufacturing salespeople who typically would be on the road visiting customers or exhibiting at trade shows are now confined to their homes or offices, making it the perfect time to work on an inbound marketing strategy. 


Steps to success with Inbound Marketing

First, take the time to research where your prospects and customers spend their time online, what they read, and where they get their advice. Second, review your front door image – your website. Has your old website not been generating leads for a long time? Or even worse, did you invest money into a pretty new website that has more bots and college students filling out your forms than prospects? Are you seeing traffic convert to qualified leads in your CRM?


Right now is an excellent opportunity to also take inventory of your website, social media, the content you are offering via blogs and the efficiency of your sales CRM. The great thing about adopting inbound marketing principles is that it doesn’t have to be a massive overhaul of your website. Your inbound marketing strategy could be as simple as updating your website copy to focus on your ideal buyers (or as we call it in marketing terms buyer personas).


Use this time to update forms so you are asking better qualifying questions. Better questions will keep your salespeople from wasting time talking to weak leads. Find good technical writers and develop content that your prospects find valuable. This helps to build stronger relationships with prospects and customers. 


Once you have your website up-to-date, Google Ads and LinkedIn Ads are great tactics to drive better leads to your brand. We have many clients right now who are utilizing digital advertising and have seen an influx of strong, qualified lead conversion through targeted ads offering a strong content offer such as a technical paper or eBook.


An inbound marketing approach isn’t about changing every aspect of how you sell. It’s about enhancing what you do well, creating a digital footprint so people can discover you. Developing content that drives sales, and giving your salespeople the knowledge to identify which prospects are good leads and which ones are not will help your team sell smarter, not harder. 


Interested in adopting an inbound marketing strategy? Unsure where to start? 


At Felber PR & Marketing, we work exclusively with business-to-business manufacturers and help them drive quality leads, determine the best tactics for their unique goals, and provide our manufacturing clients with optimal return-on-investment from their marketing efforts. 


Do you have 30 minutes to discuss your manufacturing company’s marketing strategy? No fee, no pressure. We’ll answer as many questions as we can in this half-hour.


Yes, I want to talk about my marketing. 


The Content Golden Rule: If You Have Not Seen It, It’s New to You

In 1998, NBC, looking to encourage viewers to engage with past shows they missed, launched a campaign called: It’s New to You Summer. The intent was to get viewers to watch summer reruns. Now, 22 years later, with the world streaming by us faster than COVID vaccine rumors, it might seem strange to think about watching live shows, with all of our on-demand options available today. Back then, if you missed a show live, whether due to a power outage, a way too talkative neighbor, or that call from mom that you just had to answer, you were dependent on the rerun (which ironically had the same risk of missing due to the aforementioned potential interruption)

Watch the promo from 1998

The same holds true with your prospects and customers. If they have not seen your blog, sales collateral, or that white paper you wrote three years ago, it’s new to them – and just as valuable. Our blog started in the first decade of the 2000s. It’s pretty funny looking back at some of what we considered as content in 2008. Check out this gem about American Idol! Note the missing graphic and often broken links. Our entire blog can be found here.

Our manufacturing clients use content to introduce their company, describe their products, and reinforce reputations with such elements as video interviews, infographics, and case studies. The content, even those pieces written years prior, still has educational value. Additionally, having a vault of content not only provides your sales team with more descriptive weapons for their prospect interactions, but in itself shows a company’s depth of experience, strength, and capabilities. What articles or content elements are you using to enhance your sales emails and proposals?

Another reason to reference published content from your website, blog, or pressroom is the search engine optimization benefit. Those illusive Google algorithms, properly fed so to speak, will help those searching for related topics find and rank you, and your beneficial content, that much higher. So, while you and your team know your material cold, even to the point of boredom, you must acknowledge that the newly appointed buyer or just-out-of-school engineer has NOT seen it – hence it’s new to them.

So, check out these recent and not so recent gems – still relevant today.

How to develop strong downloadable content offers that generate leads

Why a Biannual Content Audit is Essential for Sales Effectiveness


5 Unique Ways to Prospect on LinkedIn

Selling is a social process – people do business with other people. And LinkedIn is one of the most valuable social tools in a sales professional’s toolkit. In this week’s Tactic’s Thursday video, learn 5 unique ways to prospect on LinkedIn. If you find the video valuable, I highly encourage you to check our brand new Leveraging LinkedIn for Manufacturers 2nd Edition eBook. In the eBook, you will learn: the essential elements of a LinkedIn profile, how to increase recommendations & endorsements, ways to growing your network, content marketing on LinkedIn 101, and how to sell better with LinkedIn!
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5 Templates to Connect with Someone on LinkedIn That You’ve Never Met

The secret to getting strangers to connect with you on LinkedIn is your introduction. 

It is imperative that each connection request is customized to make a strong first impression. In this week’s Tactics Thursday video, learn 5 different angles you can use to personalize your LinkedIn connect request and improve the likelihood of a stranger accepting your request!


1. The Expertise Angle 

The example uses below uses the expertise angle. By sharing that you were looking for someone with their specific experience, I’m showcasing that you did your homework on their profile and how it made them successful. 

“Hi [Name], 

We’ve never met but your profile came up when I was looking for top engineers at HP. I’m impressed by your background and would love to learn what drew you to work at HP I’ve been especially impressed by HP’s innovation in 3D jet fusion. Can we connect? -Your Name”


2. The Project Angle 

In this approach, you highlight a particular project or accomplishment mentioned on their profile. Then, share how it connects to something you are working on. 

“Hi [Name], 

I found your profile when I was looking for people with experience utilizing HubSpot. I just started using it as well and would love to learn more about ways to better utilize the sales tools. I would love to add you to my network. Best, [Your Name]”


3. The Point-of-View Angle 

In this example, you ask to connect with someone by seeking their perspective on a topic related to a skill set you both share.

“Hi [Name], 

We’ve never met before but your profile came up when I was searching for like-minded 3D printing industry professionals in Cleveland. I wanted to get your perspective on polymer 3D printing. Can we connect?

[Your Name]?


4. The Admiration Angle 

This approach is best when you are reaching out to someone that you admire who is light years ahead of you in your career.  

“Hi [Name], 

We’ve never met but I found your profile when searching for leaders in the 3D Printing Industry. Given you’ve been working in this space or 10 years, I was hoping we could connect. I’d love to learn more about the trends you’ve been seeing in AM. Can we connect? – [Your Name]”



5. The Mentor Angle 

This approach is essentially a way to say thank you and explain to someone how their work has shaped you or taught you something in your career. 

“Hi [Name], 

I’ve been following your content on LinkedIn for the last year. Your wisdom has helped me advance my knowledge of powder bed fusion. Your recent article on 3D Printing Trend Predictions for 2020 was your best yet. Can we connect?”


Interested in learning more about LinkedIn? Looking to improve your personal brand, grow your following, and use LinkedIn more effectively as a B2B sales tool?

Register for LinkedIn 101 for Manufacturers Webinar on July 9th, 2020!

How to export contacts from LinkedIn for ultimate sales opportunities

You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn but how do you take it a step further? How do you take those contacts from LinkedIn connection to engaged prospect and ultimately, close them as a customer? In this week’s Tactics Thursday video, I walk you through the steps of exporting your LinkedIn contacts to an Excel spreadsheet. Then, I give my best practices for how and when to enroll those prospects in automated marketing emails so that you can close those prospects as customers quicker and more efficiently.

Google Chrome Plugins I recommend in the video:


Contact Out

Interested in learning more about LinkedIn strategy? Register for our upcoming LinkedIn 101 for Manufacturers Webinar below!

Register for LinkedIn 101 for Manufacturers Webinar on July 9th, 2020!

5 Components of a Stellar LinkedIn Recommendation

How to Write a Great LinkedIn Recommendation

Most of us have worked with great bosses or colleagues that we would happily recommend on LinkedIn if ask. The problem is, the idea of writing a recommendation can seem overwhelming to people who aren’t natural-born writers. I’ve taken this daunting task and turned it into a simple 5-step, 5-minute process so you can write LinkedIn recommendations like a pro.

Step 1: Start out with a grab-your-attention sentence

“I would describe Lola to others as the glue that holds our sales department together.”

“Few people have the opportunity to report to a manager who is also a trusted mentor and friend—but I did when I worked for Jeff.”

“Unbelievably efficient is the phrase that comes to mind when I think about my time working with Susan.


Step 2: Describe the relationship between the recommender and the person being recommended

“I had the pleasure of working with Francesca on the ManufacturingWorks Resource Development Committee for the last 3 years”

“I hired Eleanor and the team at ABC Agency after seeing her online portfolio, and she’s completed several flawless projects for me since then.”

“Juan has expertly filled the role of National Sales Manager and streamlined our sales efforts between both inside and outside sales teams for the last 2 years.”


Step 3: Showcase a special trait

“I was impressed by Leslie’s ability to handle even the toughest clients. That skill typically takes years to develop among customer service professionals, but it seemed to come naturally to him.”

“I always admired Aretha’s ability to command a room and get people on board with initiatives–even the most strongwilled individuals who were initially on completely different pages.”

“Christian’s ability to project manage and handle strenuous deadlines was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”


Step 4: Highlight their personality

“Paul always made sure that Monday morning sales meetings were never without donuts and coffee. Talk about a great way to motivate a team!”

“Frieda is a champion for women and makes sure that all the young women on her team are mentored and encouraged to take on leadership opportunities at our company.”

“No matter how tense a meeting, Reggie made sure that everyone’s opinions were heard and that nobody left the meeting without a smile.”


Step 5: Close with your final recommendation

“Vanna would be an asset on any team.”

“Any employer would be fortunate to have Lincoln on their sales team”

“Ruth is an incredible leader and team member. I can recommend her unequivocally!”

“I found Matthew to be friendly, articulate & a great person to work with & would recommend him to anyone.”


Have a great LinkedIn recommendation you’d be willing to share? Post it in the comments below!

Yes, we're ready for marketing for manufacturers.