Blogging is a tool that every manufacturer should leverage in order to attract the right audience to their website. In our content-driven society, it is important to have a consistent stream of content that draws prospects to your website. According to , B2B marketers that blog generate 67% more leads than their competitors that do not blog. Business who do not blog are missing a fundamental opportunity to gain more qualified leads and grow sales.
Effective Blog Strategy for Manufacturers
- Tell a story, your story
- Share your industry knowledge
- Differentiate from your competitors by sharing your strengths
- Target specific prospects and customers
- Establish your authority
- Optimize with SEO and keywords
Not a writer or worried about the time it takes? Relax, we work with our clients to create a content map outlining a year’s worth of valuable topics. We will meet with and interview your team, even your clients, and draft the content for your review. We create a mix of both industry focused and company related topics, with your buyers and customers as the focus.
Many of our manufacturing clients service a variety of verticals, including automotive, metalworking, alternative fuel, plastics, medical device, appliance, 3D printing, aerospace and the list goes on. I am sure your company also has company focused content highlighting company and employee achievements, awards and product launches.
The manufacturing world has shifted drastically over the last 20 years and the old-world ways of marketing for manufacturing are long gone. It is essential to create a constant stream of valuable, relevant and audience-focused content to bring your prospects into the sales funnel, or you are missing out on business!
We Get Manufacturing. Ready to put our quarter-century of experience to work for you? Contact us for your free 20 minute website evaluation.
Research shows that B2B purchasing decision makers are already 57% of the way down the path to a decision before they will contact you or perform an action on your website.
The internet is the #1 resource for research, with 90% of B2B decision makers accessing the web to reach a business purchase decision.