>On Wednesday, June 11th I had the unique opportunity to witness Andy speak at the all Portage County Chamber Luncheon. Speaking to all five chambers was a personal record for Andy, and I was more than impressed with his style, delivery and business motivation. He has re-created his position as “Chief Growth Strategist” targeting the […]
>Ah, the power of advertising. Did it work? How do you measure it? Will it create buzz? These are all great questions. For those non-believers in advertising, check out this story about the Derrie-Air hoax played by The Philadelphia Inquirer. Basically, Philly ran an ad for Derrie-Air, a new airline that charges passengers by the […]
> It is time to say goodbye to Church Street. The Felber Team has had many memories here over the years, along with many Adventures in Marketing. Please update your new address as we make the journey down Aurora Road to our new home. 1869 E. Aurora Rd, STE 400Twinsburg, OH 44087 * * * […]
> It has begun, the new adventure into non-plastic water bottles – and they aren’t being shy about bragging. SIGG USA has developed an eco-friendly, reusable water bottles, ideal for those concerned with their health and their environment. This water bottle is much friendlier on the environment and our surroundings than the other alternatives on […]
>Granted, I don’t watch that much TV so I don’t see that many commercials. (Also, having TiVo helps eliminate any I would see.) Growing up in this new wave of technological advancements and new advertising, one can’t help but notice the drastic differences in advertising from 20 years ago. Here is an example of advertising […]
>Everyone makes mistakes. Usually they are innocent, most of the time they are fixable – but what if they aren’t? Agencies take the time to ensure everything is grammar-proof and correct before going to print. This step is performed numerous times over to protect our client’s message and name. Proper spelling and usage of words […]
>Like many women, I went to see Sex and the City this weekend. Admittingly, I am a huge fan of the show but was sad to hear one of the characters mention in an interview that someone in the show dies in the movie. This was not something I was looking forward to! Details of […]