>Hello AIM readers. Continuing from my last entry regarding advertising in slow economic times I came across an interesting article and a study. (Reference Advertising in Tough Economic Times By Pete Michuda (EZine Articles.com) How to market in tough times? Take advantage of the opportunity! Economic downturns are Darwinian events in the marketplace. The weak […]
>Ok we have all either heard or experienced the following – “When the economy is down cut or decrease the marketing budget.” This is a very common thought, but one that can cause more problems now and especially in the future. The concept in marketing is to increase ‘market share’ or at best maintain it. […]
> Getting ready to hit the job market for your first position in advertising, marketing or public relations? Looking for your next gig? Either way you will need to show your stuff. You’ve spent many late night hours toiling over college projects and, in the real world, client deadlines. Besides the heartburn from two pots […]