How manufacturers can make content marketing picture perfect

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Rob Felber’s article in the Crain’s Cleveland Business Akron Edition Photos are a critical element in content marketing for manufacturers. Whether your story is strictly online, being used for a media article or your own collateral, a picture does tell a thousand words. But what if the words are wrong? The following are key factors […]

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Business Owner Interruption and Staying Out of the Quicksand

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One of my favorite movies is The Replacements with Keanu Reeves. The story line is about a bunch of football players brought in by the owners to fill in for the striking spoiled professional players. There’s a scene where coach (Gene Hackman) is trying to talk about player fears. After a digression about spiders and […]

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