When it comes to reporting, are you measuring with gut feelings or hard data? In the fast-paced world of digital marketing, making decisions based on gut feelings can lead to wasted resources and missed opportunities. Instead of relying on intuition, businesses must turn to data-driven insights to optimize their marketing strategies. This is where HubSpot’s […]
We believe that strong public relations isn’t just about getting your name out there—it’s about telling the right story to the right audience at the right time. That’s why we’re excited to share that our very own Rob Felber recently joined the Dial It In podcast to talk all things PR, marketing, and how to […]
PMI Industries, Inc., an underwater cable solutions company, had a strong focus on delivering excellent services to its customers and recognized the need to elevate their digital presence to stay competitive in the marketplace. Their website was functional but lacked a modern Search Engine Optimization (SEO) strategy and did not reflect the full potential of […]
The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]
Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]