The Evolution of Search Engine Optimization (SEO)

The new year is right around the corner and with that comes reflection. What did you accomplish? Where you can improve? I decided to be nostalgic and take a look back at our blog since its inception in 2008 and compare it to our blogs in 2015 to see how our blogging has changed (and hopefully improved). One of our very first blogs talked about the importance of organic (meaning unpaid for) search engine optimization. In this blog, I’ll discuss what we thought then about SEO, our current SEO strategy, and what we’ve learned as a firm from about SEO over the last several years of blogging.

Our SEO Strategy in 2008:

In 2008, our sole SEO focus was using keywords. In a 2008 survey, we polled approximately 50 publishers (60%) and marketers (40%), through online surveys and phone calls, to determine our core keyword areas. Then we took those findings and would cross check with services such as and to continually help us in choosing the right key words.

2008 seo blog

An example of one of our very first blogs, which discussed SEO in 2008.

As you can see is the example photo to the left, our blogs in 2008 were very brief. We were on the right track with linking multiple sources in our blogs, as that helps in getting blogs to be found in searches more frequently. Although we used keywords in our blogs and monitored Google Analytics to try and find a correlation between keywords and blog traffic, we weren’t using keywords to their fullest potential. Also, we didn’t understand the value of using photos and tagging them with keywords for Google indexing.

Our SEO Strategy Today:

Today, Felber PR & Marketing uses a very thorough SEO strategy that we utilize across ours and our clients’ social media platforms and blogs.

2015 SEO blog

Manufacturing Day 2015 blog utilizes the keywords “Manufacturing Day” throughout the piece in the photos, headline, and body of the blog to improve SEO & Google indexing.

On the left side is a recent blog I wrote. As you can see, the title is straight and to the point and utilizes our focused keywords “Manufacturing Day”. The keyword can be found in the URL, image names, and the majority of all photo captions on the page. The more the focus keyword is used, the more likely it is to be seen in posts. Like in 2008, we link and cite multiple sources in this blog (and make sure that the hyperlink opens in a separate tab so that people stay on the blog and read our content!

2015 SEO blog 2

Manufacturing Day 2015 blog uses multiple photos with captions to improve the flow and readability of the piece.


Our blogs are much more thorough in 2015 and highly researched. We also have worked to create a much more visually appealing layout with photos and captions, to make the blog more aesthetically appealing and improve readability. After our blogs go live, we social media the blogs out on all our platforms with the keywords and other appropriate hashtags, all in an effort to gain more readership.

What We’ve Learned:

Organic SEO has changed and grown as a field since 2008. While we were on the right track in 2008 using keywords, we did not realize the extent that we needed to use keywords throughout the blog, photos, and in the URL. We also did not utilize hashtags to our fullest potential in sharing our blog content. Today, continuously monitoring LinkedIn Groups, Twitter, and other key resources to find the latest trends and keywords to use to give ourselves and our clients more visibility. SEO is an ever changing and evolving field. We’ve stayed up-to-date on the latest SEO trends and will continue to learn new processes and ways to leverage SEO for years to come.

Tips for Networking at Holiday Parties

How to make networking fun and worthwhile


December is the time of year for holiday parties galore- and with that comes opportunities for networking. Love it or hate it, these events provide attendees with the opportunity to connect with colleagues and make new professional contacts. Attendees may be there to network, are attending because of a work obligation or simply to have fun and unwind. Here’s how you make yourself stand out at holiday parties, provide value to other attendees, and grow your network.
1. Go the the Party with a Strategy
It’s tempting to let loose and hang out with the usual people in the office. If your goal is to expand your circle of influence, it’s best to make a list of people that it would be beneficial to speak to at the party. If you’re going with the purpose of networking, let your co-workers know what you’re doing and divide and conquer. Enlist the host or other key people in advance – ask if they might introduce you to someone on your list. That way, you and your company are getting the greatest amount of visibility possible.
2. Network with Everyone You Can.
Holiday parties provide great networking opportunities. You could meet a future boss, mentor, co-worker, or a customer. However, networking is easier said than done for many people. If you’re unsure of where to start with people, begin with asking people some basic information, such as where the people work and what their job entails. After you’ve learned that basic information with people, ask people questions about projects they are working on then move on to talking about trends in your industry or current events that may be interesting to that person, based upon what you have in common. One of my favorite starter questions, easy when here are name tags is “So, tell me about (insert their name).” The beauty is you will immediately get them talking, and this is important – talking about themselves or their favorite topic. Do they lead with their job, hobby, family? Pay attention and let them carry the conversation.
3. Limit ‘Shop’ Talk
Preparing some conversational topics ahead of time can be helpful, specifically if you are a shier person. Review current events and think about some topics that aren’t work-related. The last thing you want to do is talk about work-related achievements and come off as haughty or overly self-interested. Or worse, they use the opportunity to complain. Listen more, speak less. Ask informed questions. This will show people you are speaking with at the event that you are genuine and interested in what they do. You aren’t all about promoting yourself or creating sales.
4. Offer Your Business Card (and Ask for Theirs)
Once you have had good conversations with key people at the party, it’s important to offer your business card so you can stay in touch. Ask if you may have their card. Write a quick note on the back. It could be a small reminder about what you talked about or something that will jog someone’s memory as they look through their vast amount of cards.


Our personalized and branded thank you cards that we send out at Felber PR & Marketing

5. Follow Up
After you’ve had great conversations, it’s time to follow up. We absolutely love written notes. We even have a prepared note card that fits in a regular #10 envelope.  If you want to really stand out, though we suggest the handwritten note to people’s workplace. People rarely get handwritten notes these days and that is a great way to cut through the clutter of emails and stand out! Don’t forget to invite people to connect with you on LinkedIn. A simple message on LinkedIn or email will show that you are gracious and are a person who follows through.