5 Digital Manufacturing Tactics that Drive B2B Manufacturing Results

When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline!  However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]

Why didn’t my new internet lead buy immediately? The biggest misconception in lead generation

Are leads from pay-per-click, social, or LinkedIn really worth it? Your business needs sales. Attracting more prospects seems simple enough. In the past, you invested in tactics such as trade shows. You scanned badges and made appointments right on the spot. You were able to show your machinery and products. Maybe you even held live […]