>Getting Settled

>

Today marks one week we have been in our new home… and we are almost settled.
Here is a little taste of the progress we have made:

Bruce, still working. We aren’t sure the man ever stops…

Rob’s office, looking quite organized.

My office, neat for the first time.

Katy’s desk (notice the Cleveland sports representation on the bulletin board!)

Ah, the conference room. Soon you will be organized like the rest of the office!

We are just about all settled in and now are welcoming visitors to have the tour of our new space. Feel free to stop by to see the new Felber & Felber office!

>Who, that, which?

>Piggybacking off of my article on June 3rd, “Which “to” is it?” I have decided to keep these grammar lessons going. In writing, it is crucial to have correct word placement. There are many commonly misused words people use everyday not realizing what they are actually saying. A few of my favorites are below:

Accept vs. Except
Accept – a verb meaning to receive (ex: Dorothy will accept her award at the banquet this Friday evening.)
Except – a preposition or verb usually meaning excluding something (ex: I will take the house salad with everything except onions.”)

Affect vs. Effect
Affect – a verb meaning to influence (ex: Tom had no idea losing his cellphone would have such an affect on him.)
Effect – a noun meaning result or a verb meaning to bring about (ex: My doctor said the worst side effect of this new medication is dry mouth.)

Principle vs. Principal
Principle – a noun meaning a basic truth or law (ex: The principle truth in the matter is the car still ran the red light and caused the accident.)
Principal – a noun meaning the head of a school or an organization, or a sum of money (ex: Our principal, Mr. Felber, was very involved in the neighborhood watch program. OR The principal on his bond is at least a quarter of a million dollars.)

Than vs. Then
Than – a conjunction used in comparisons (ex: Mark is taller than Brad.)
Then – an adverb denoting time (ex: The email is to be sent on Tuesday, then the fax on Friday.)

Who vs Which vs. That
Who – refers to a person (ex: Mary was looking for someone who would take her to the airport.)
Which – designates an item or feeling (ex: I have to drive to Florida in two weeks for work, which I don’t mind because I enjoy driving.)
That – generally refers to things, may be used to refer to a group or class of people. (ex: Where is the Laker’s defense that we heard so much about?)

Check back for more grammar hints!

-Katy

>Derrie-Air?

>Ah, the power of advertising. Did it work? How do you measure it? Will it create buzz? These are all great questions. For those non-believers in advertising, check out this story about the Derrie-Air hoax played by The Philadelphia Inquirer.


Basically, Philly ran an ad for Derrie-Air, a new airline that charges passengers by the pound of YOU and your luggage, combined. Their tagline, “Pack Less. Weigh Less. Pay Less.” drove Philly readers straight to Derrie-Air’s website.

Of course this wasn’t real! The owners of The Philadelphia Inquirer did a great job in proving that advertising does work! This one-day campaign created so much buzz throughout the traditional media as well as the blogs. Stay tuned for a final count of how many visitors went to the the Derrie-Air website…

>We’ve moved!

>


It is time to say goodbye to Church Street. The Felber Team has had many memories here over the years, along with many Adventures in Marketing
.

Please update your new address as we make the journey down Aurora Road to our new home.

1869 E. Aurora Rd, STE 400
Twinsburg, OH 44087

* * *

A few pictures to remember our move…

9:15am – The moving truck is here!

Bruce – working, moving – quite the multi-tasker.

Security – check.
Rob’s office… sort of.

Michelle’s new office!

Bruce’s office… almost.

Me, enjoying lunch on my desk.

>The anti-water bottle

> It has begun, the new adventure into non-plastic water bottles – and they aren’t being shy about bragging. SIGG USA has developed an eco-friendly, reusable water bottles, ideal for those concerned with their health and their environment. This water bottle is much friendlier on the environment and our surroundings than the other alternatives on the mainstream market.

(Unfortunately, SIGG USA Online has received such high demands for their product they have decided to hault production until after the season is over to then reevaluate products and production time. You can still find their products at various locations throughout the US.)

You can find more information on SIGG USA and its products at www.mysigg.com.

>Which "to" is it?

>Everyone makes mistakes. Usually they are innocent, most of the time they are fixable – but what if they aren’t? Agencies take the time to ensure everything is grammar-proof and correct before going to print. This step is performed numerous times over to protect our client’s message and name.

Proper spelling and usage of words has always been a big part of my writing. It is very easy to misuse a word, so here are the proper ways for common word mix ups. (Some definitions are courtesy of dictionary.com)

TWO, TO, TOO
Two – the number (ex. There are two men and five children.)
To – expressing motion or direction toward a point (ex. For vacation this year, we are going to Alaska.)
Too – in addition; also; furthermore; moreover; in excess (ex. Way too many people are here!)

THEIR, THEY’RE, THERE
Their – a form of the possessive case of they used as an attributive adjective, before a noun (ex. Their new home was gorgeous.)
They’re – contraction of “they” and “are” (ex. They’re going to have a meeting right after lunch.)
There – in or at that place; or into or to that place; thither (Jim and Donna are leaving there in a few minutes.)

ARE, OUR
Are – to occupy a place or position (ex. We are in Las Vegas!)
Our – a form of the possessive case of we used as an attributive adjective (ex. Our brother, David, is having a dinner party at his house on Saturday evening.)

YOUR, YOU’RE
Your – a form of the possessive case of you used as an attributive adjective (ex. Your car smells brand new!)
You’re – contraction of “you” and “are” (ex. You’re never going to believe who I ran into last night.)

ITS, IT’S
Its – the possessive form of it, used as an attributive adjective (ex: Its beauty resembled perfection.)
It’s – contraction of “it” and “is” (ex. It’s any wonder how those two are still friends after what she did.)

In Marketing, the proper use of these words is standard. Any mix-up could cost you a job, or worse yet, an account. Again this begs the question, are you saying what you want to say?

-Katy

>Sorry fellas, this one is for the ladies.

>
Like many women, I went to see Sex and the City this weekend. Admittingly, I am a huge fan of the show but was sad to hear one of the characters mention in an interview that someone in the show dies in the movie. This was not something I was looking forward to!

Details of the movie aside, the show ended and… no one died. Why would someone (let alone of the actresses on the show) start this horrible rumor? Then I laughed to myself, the plot of the movie was kept so hush-hush that they could start this rumor and people would run out on opening weekend to see just who died. The movie’s director, Michael Patrick King, denied these rumors saying, “It’s a summer movie,” he said. “Why would I want to kill anyone?”

Fans still wanted to know. Not only did it finish in the number one spot this weekend but an astounding $55.7 million dollars, almost half of that (a cool $26 million) on Friday alone.

So, what happened? I won’t tell you what happened but I will tell you no one dies. I believe this “rumored-death-marketing-stunt” had some influence in people coming out to see the movie – I know I was one of them.

-Katy

>

A topic that forever shook up and changed the lives of our participants…


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~ Michelle

>


Today I had the opportunity to do mock interviews at our high school to help young students better prepare to enter the work force. I have been doing this for several years and it always amazes me to find out what career ideas and interests a 15-16 year old may have. First off I want to say thank you to the teachers who put in their time to help mold young minds and prepare them for the future. I was delighted to see the maturity the students expressed when confronting a possible job opportunity (mock or not). Most of the students were prepared with a cover letter, resume and application and many have no work experience yet. The high school does require volunteer assignments and it was evident that that experience was helpful in their communication skills.

I felt it was great when I asked them questions and they were very prepared and looked me in the eyes with conviction. I did ask if they had any questions to see how curious they were about what I do and my company. This is a good skill as in today’s world the interview process is two way. As I have stated in the past you need to give back to your community to build for the future. Who knows what circles even young adults run in and who might be your future client or employee.

Tips (for parents & teachers to pass on to the students) based on observations today:

1. Do not chew gum during the interview
2. Do not fidget around in your chair
3. Please dress for the interview
4. Have your paperwork neat and ready to present
5. Always thank the person in the interview
6. Be open and let the interviewer know as much as possible about you
7. Be interested in the whole process

I would highly recommend getting involved in career day or mock interview sessions for the students, for the community and yourself.

The future is in good hands if we give of our experience and advice and let the next generation lead the way.

Bruce

>Then and now

>
In 1979, Intellivision was introduced to the United States. This was a relatively simple system to use and offered a variety of games of basic use. Nowadays, game systems have real-life graphics and internet multi-user capabilities. What a dramatic change from years ago.

Sparked from my first experience with the Nintendo Wii this weekend, I began to think about what is next for the gamers and technology advancements. A new fitness program for the Wii, The Wii Fit, has been introduced as well, giving users even more interaction with the game. This mat will allow for such exercise programs like aerobics or even as intricate as yoga.

I find it especially interesting that while Nintendo is concentrating on user physical interaction, other systems are simply satisfied with only the hand component.

What is best for our market right now – full interaction or a simple role-playing game?

-Katy