Archive for category: Uncategorized

>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today.

As promised here is a brief run down of what we can expect this year.

1. This will be the year of complete interactive marketing. Marketing that will transcend current methods without giving up on the techniques of the past. Look for more information about QR Codes, Search Engine Management and my favorite “Dimensional Direct Mail”.

2. Increased awareness for the environment as evidence by the growing number of “GREEN” products and services.

3. More online offers and specials with as little as 24 hour service

4. Increased public relations strategy for the recovering business to business environment.

I will get into more detail in the future posts. For now here is a great offer – Want to show your clients how much you love their business? How much you care? Then why not “Share the Love” with a custom branded food gift that will excite their senses and keep you top of mind. Here are a few examples.

Custom Hershey’s Kisses

We will print your logo or copy and affix to each kiss. Perfect to handout at meetings, trade shows, client visits and as a leave behind.

Custom S’mores Kisses Kit

Kits contain graham crackers, Hershey’s Kisses, Marshmallows, Toasting Sticks and a custom, printed insert with your logo and copy.

Want to know how successful food promotions can be? Take photo with your smart phone to activate the QR Code with your smart phone code reader.

Or visit here

For detailed information call Bruce Felber 330-963-3664 x 2 or email: brucefelber@felberandfelber.com

2011 may have some challenges, but we are ready to meet them and help our clients achieve their marketing expectations

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Are you more like Jason Alexander in Brad Paisley’s hit country song and video “Online” or do you let your true self appear online? In the song/video, Alexander sings about changing his appearance, occupation and wealth via his online alter-ego. With the explosion of any medium such as social media, also comes the inevitable claim of “experts” that pledge to increase your reputation and presence online. While there is much truth to search engine optimization (SEO) and search engine marketing (SEM), the later being a pay-per-click option, I would caution you to monitor and control how much of your company brand you allow to be created by outside consultants.

Let’s face it, LinkedIn, Twitter and FaceBook are just not that hard to use. The danger is not as much in identity theft and spam message (simply do not click on anything you do not recognize, just like that old communication method called email) as in the impact these services have on your brand. Who are you entrusting with your image?

Think of your brand as a person. Your brand and identity is much more than your logo, web appearance or the design your company brochure. What would your brand do or say in a particular situation? How would Southwest Airlines react to controversy vs. General Electric? Whether you are a startup or a well-established company, your brand is your identity. So, why would you let someone pretend to be you or a representative from your company? You just might end up with “Peggy” the bearded, clueless and very male credit-card customer-service representative. Thickly accented Peggy works for “USA Prime Credit” in a snowbound shack in the middle of nowhere. While the commercial for Discover highlights the outsourcing of customer service, you could end up with your own Peggy.

Your clients and prospects know you, your sales and customer service staff. They experience your brand at every interaction. They will also know if your social media is not inline with that brand. By all means, seek help in creating your online presence. It is a key component (not the end all) of your marketing plan. But, in the end, it should be you and your staff posting and responding to web interactions. If you trust outsiders like a certain player’s “decision” it will stink to high heaven. The result could be a brand crash harder than any pro golfer or would-be champ could resurrect. Find your own champions in your organization and give them a voice. You will be amazed at how much it sounds like you.

Rob Felber

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Waiting for the lines at the mall to thin out? Too busy to think about the holidays? Well we have an answer for you. We have last minute capability to handle those classic food gifts in branded wooden containers, carving boards and baskets filled with a variety of nuts, candies, cheeses and meats.

We still have One Day and Two Day service available, but hurry time is running out.

Just give me a call to see what can be done.

Bruce Felber, MAS
330-963-3664 x 2

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This season surprise your clients, family and friends with special personal gifts. Gifts they can wear, wrap around, carry and use for years.

Our special “Season of Giving Holiday Gift Guide” has the finest wearing apparel, bags, blankets and accessories from quality trusted brands. Brands like OGIO, Red House, District Threads, Port & Company and Columbia. These items can be purchased blank or with your own brand/logo.

For a free catalog email me at brucefelber@felberandfelber.com or view here online.

Give gifts that celebrate and appreciate.

Questions call 330-963-3664 x2

Bruce Felber, MAS

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One of the most popular gifts for the holiday includes glass and crystal items. This category always carries a high perception of recognition and thanks for their beauty.

Whether an artistic show piece or useful items such as a serving piece, beverage ware, and paperweight these gifts bring warmth to every setting and event.

We carry a wide variety of glass, crystal and specialty gifts and feature many combination and custom sets. See some of the many items here or visit for other ideas.

Looking for that special touch? Ask about our Waterford® Lead Crystal products including holiday gifts and ornaments.

Call 330-963-3664 x 2 to help you choose the right item to meet your holiday gift budget and don’t forget these make great ‘thank you’ gifts for your employees.

Bruce Felber, MAS