>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage.
See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments.
This weekend many summer festivals will take place. In Twinsburg, our business home, we will have the annual Twins Day celebration. Just 10 miles down the road the city of Streetsboro is holding their annual Family Days event. Interestingly they also have a twin connection. Headline performer Bucky Covington, American Idol runner up, will perform with his band that includes his twin brother. Another double take performance will be the Nelsons (twin sons of the late Ricky Nelson). For other details and times see http://www.streetsborofamilydays.org/
I will be available during the weekend event as the Streetsboro Chamber of Commerce President, so stop by our booth for a visit.
Keep in mind that these events also help promote your community and state. So get out and enjoy the great weekend of events, food and fun.
Its official… you are seeing DOUBLE. No, you aren’t going crazy. It’s the annual Twins Day Festival! Here in our hometown of Twinsburg, this weekend we’ll be doing double-takes as this city plans to welcome twins from across the world. Last year, 2,034 sets of twins attended the festival…
So what does this have to do with marketing? It’s a perfect opportunity to showcase Twinsburg, local attractions and your restaurant, hotel, etc. And what a great press opportunity, too.
Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts.
Did you know for every new digital billboard that pops up, Clear Channel must remove traditional billboards that equal two or more times the space of a digital billboard? Read the latest argument happening in the City of Cleveland in this article. City Council’s President is getting an earful from everyone on this billboard issue. Hey, these billboards still fit within the Highway Beautification Act, right?!?
Lots of controversy this week in our city! Not to mention this is just a few days after the FBI raided the county offices, brush up on those details here.
So would you like to see those billboards gone? Leave your comments here.
For those of us in marketing we know and understand the importance of the visual message a logo or typeface can evoke. Yet so many people put little thought into their design and use. Signs in ancient times were symbols of services and goods as many were not able to read or write. Today your image is everything and can cause a decision or mindset before the sales process even starts.
It is with this in mind we always encourage our clients to think about the feel, emotion and message points that their logo and brand will transmit to their publics.
Yesterday we were thrilled when our sign was added to our new location. Now people can find us easier and it is a reminder of our branding that will encourage the connection to our company.
So here is a question – What does our logo stand for? Send in your comments and I will share in my next posting.
>I have to thank my brother for this blog idea, as he can always be counted on for finding me out of the ordinary blog items.
> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up.
Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for sale on his MySpace page.
I have to admit, I was skeptical of just why he did this. But, after reading his blog I do have a better understanding of why he would do this – not saying that I would ever do it, but I empathize.
Alex provides a moving story of going to Cleveland Municipal Stadium back when there were only a few thousand fans in the seats and knowing “the trick” of talking to the players during the 5th inning.
Although the team is not revealed, I have requested him as a friend on MySpace (per his eBay auction notes) to get the low down for you, our loyal readers.
By the way, the part of this that is especially interesting is that Alex doesn’t even live in Ohio! He lives in Davenport, Florida and is originally from Middlefield, Ohio.
Does this make you want to market yourself (or your company) in some crazy, off beat way? Share your thoughts.
True, selling yourself on eBay probably isn’t the best idea. But for Alex Chatfield, there was no other way to enjoy the remainder of the baseball season. You see, Chatfield is a Cleveland Indians fan, as am I, and we are somewhat used to not winning lately. Mostly that is thanks to the 10-game losing streak we were on for the first time since 1973. (As a matter of fact, until yesterday’s 13-2 win over the Tampa Bay Devil Rays we had not won a game since June 27th!)
Chatfield has had enough and decided to list his fan loyalty for sale on eBay. The starting bid is $299.00 for which you will receive the following (as quoted from his ad):
1. I will watch at least one game a week of your favorite team and root as hard as I can for them to win.
2. I will send you at least 3 emails a week telling you how awesome your team is and or discussing what your team needs to do to get better (in my opinion).
3. I will wear (at your expense) any appropriate apparel (meaning Male officially sanctioned MLB merchandise) for your team. You will recieve one digital photo of me wearing this garb for each item you purchase and send to me.
4. I will root for your team for the remaining 2008 season and for the 2008 Post Season, after that, I am no longer requried to root for your team.
5. I will email a friend of yours and tell them why their team sucks, and why your team is awesome. (limit 3 emails – no profanity)
Careful though. If you are a Boston Red Sox fan, that will cost you an extra $3,500. Do you prefer to root for Jim Thome’s team? An extra $1,500. Yankees? Prepare to spend an additional $10,000. What about Roger Clemens? That’ll be $5,000 additional. And Barry Bonds? A whopping $35,000!
This begs the question if Chatfield is a fairweather fan or if simply needs some extra money. In either case, Chatfield is marketing himself to users all over the world – and in a very creative idea. This story has made the local news and the hits on his eBay ad are increasing by the minute.
When in marketing, especially in marketing yourself, ensure you are saying what you want to say and not leaving your loyalty out to dry.
It is what it is. A phrase that just makes sense. Recently, I saw it used in a static billboard (non-digital/vinyl/paper). I usually don’t like to point out faults of other campaigns or least not publicly. Everyone has to be a critic, right?
Well, I was driving on 480-east and saw this billboard with large words: “Certified Pre-Owned.” The words were crossed out with “Used” written below. So I’m thinking another car dealership billboard. No big deal. But what struck me was the difficulty in reading the corner graphics. I failed to make out the words. And no, I wasn’t driving too fast as it was morning rush hour (meaning 45 mph if I’m lucky).
I forgot about the car dealership ad until the next day when I was driving on E. 14 about to get on 77 South and there it was again! It was up-close and personal so when I saw in tiny letters, “It is what it is. NoGrapesNoNuts.com” I was shocked!! A GRAPE-NUTS billboard? I understand its a cereal with no grapes, no nuts, it is what it is. But “certified pre-owned/used?” Are they selling used cereal? Huh?
So naturally I jump on the website later that day to find this young actor introducing the history of Grape-Nuts. Its way too long to watch but for the purpose of this entry, I suffered through it. Great, it got me on a website that eventually pointed back to the cereal’s original website. Good job, sort of.
Without pointing out all the wrong and strange elements of this campaign, let’s focus on how you can avoid this train wreck (or is it appropriate to say car wreck? Haha, sorry, that was lame!)…
- Make sure your billboard is readable from long distances
- Use one theme with one focus
- Include big words and one call-to-action
- Simple graphics and fonts are better
- Keep the flashy toned down when using digital billboards
Let me know your thoughts on NoGrapesNoNuts.com; is it really as bad as I think? Maybe I’m not the demographic, perhaps the younger generations are the target market. Did you see the billboards around town? Send us your comments!