Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format. If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be successful. In the past year, I planned and moderated 5 panel discussions for Felber PR & Marketing’s joint panel series with Alliance Industrial Solutions. I also moderated a panel discussion at the joint Women in Manufacturing Ohio and Ohio Aersopace Institute event on The Importance of Women in STEM and the Future of the Aerospace Industry. Here are a few things I’ve learned to plan a successful event and lead a strong panel discussion that positions your company as an industry expert and strengthens your relationships with prospects and customers.
In the video below, I discuss the following:
- Picking a Topic That Will Fill The Room
- Panel Selection
- Email Campaign Tips
- Social Media/Web Tactics
- Event Planning Tips
- Moderating Advice