Did you see what I did there? Vaccine shots…. Manufacturers, like many businesses, have had to completely rethink their marketing approach. For years, it was feet on the street and months of trade shows, conferences, and hosted lunch & learns. Then, the doors were locked, events were canceled worldwide, and well, you know the […]
LinkedIn continues to be the go-to platform for manufacturers to connect, promote, and engage prospects. Our manufacturing clients have integrated LinkedIn with their HubSpot CRM, connected paid social campaigns, and routinely generate leads from the platform. Here’s a collection of our most popular blogs on all that is LinkedIn. 5 Templates to Connect with Someone […]
By Glenn Levar, President/CEO Shared Time Human Resources Management, Inc. During a crisis such as COVID-19, it is time for manufacturing executives, directors, managers, and supervisors to become leaders. Leadership is the art of influence and the skill of creating the conditions to achieve operational and organizational success. Managers manage things: budgets, strategic plans, and […]
The National Tooling & Machining Association featured our article in their printed newsletter The Record. With trade shows canceled due to the pandemic, manufacturers are struggling with a huge gap in their lead generation. See the entire article here.
Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]
Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your […]
Whether you are targeting business owners, financial executives, salespeople, or engineers, your writing must always focus on your audience. One particularly difficult audience to target is engineers. Whether they are mechanical, electrical, civil, or chemical, all engineers like facts, not fluff. Engineers, especially those under 40, have taken to the web to research, find […]
Top B2B manufacturing salespeople understand the power of optimizing their daily work routines to sell smarter, not harder. Below, we’ve compiled a list of our top 5 Google Chrome extensions for B2B manufacturing salespeople that boost productivity, optimize the sales process, and allow you to build deeper relationships with prospects that ultimately, lead to […]
When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline! However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]
Are leads from pay-per-click, social, or LinkedIn really worth it? Your business needs sales. Attracting more prospects seems simple enough. In the past, you invested in tactics such as trade shows. You scanned badges and made appointments right on the spot. You were able to show your machinery and products. Maybe you even held live […]