Graphic Design– A picture is worth a thousand words…and design impacts your message
As the saying goes, “a picture is worth a thousand words.” Using imagery regularly in your marketing strategy is not only useful but necessary.
Graphic design allows for manufacturers to create a cohesive brand throughout all their marketing efforts by:
- Making a strong first impression
- Telling a story through design
- Showing creativity and ingenuity
- Differentiating your company from competitors
- Showcasing industry expertise
Before the dawn of the internet, graphic design in manufacturing was used sparingly for logos, collateral, and packaging. Now, in our content-driven world, graphic design can be utilized as a tool to educate prospects and customers, and enhance branding throughout your online efforts.
While graphic design is viewed as a beautification tool, it can be so much more with carefully crafted website development. A smart-designed website can direct visitors to take action through calls-to-action and landing pages. A well-crafted eBook compels readers to keep turning pages. Professional graphic design has the power to deliver measurable results for manufacturers and convert leads to customers more effectively.
Traditional Graphic Design
- Logo
- Collateral
- Letterhead
- Trade Show booths
- Advertising
- White papers
- Case studies
Modern Graphic Design
- Infographics
- eBooks
- Landing Pages
- Calls-to-Actions
According to Social Sciences Research network, 65% of the population are visual learners.
