In part one of this series, I mentioned that we should always seek and build more relationships with potential prospects in order to increase our business. And when we do, we should never seek in desperation. We live an increasingly connected world, so there’s always a chance in finding that one special prospect who […]
Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]
We need to be reminded, from time to time, that we’re humans. Every one of our five senses is important. As one of our favorite clients, Makuta Technics reminds us, there is nothing like “eyes on.” Michelle and I just returned from a two day trip to visit with them in their Indiana factory. […]