Live Events Attendee Guide

Live events are a growinglive-events-blog trend, and with good reason. Live events allows for participants to join in an online conversation and create a community of participants online. With apps like Periscope on the rise, which allows for app-users to stream where they are in real-time, live events will continue to gain popularity and evolve over the next few years. It can be daunting for attendees to understand this new marketing channel and make the most of it. Utilizing social media during a live event has its own nuances that you should consider before jumping in live. Here are the top 5 tips for getting the most out of live events.

  1. Use the Correct Hashtag

Using the correct hashtag is of utmost importance. Most events these days have a dedicated hashtag. By using the event’s hashtag, you are ensuring that your tweet or post will be part of the conversation, giving you and your company more exposure.  

  1. Add Value to the Feed

Before attending the event, it’s a good idea to come up with some talking points that you want to emphasize. That way, you can weave branded messaging into your tweets, which allows you to both support the event and impact your brand.  

As a participant of the event, add your personal insight in tweets and posts about the event. Your unique perspective will be appreciated and also will distinguish you from other event-goers, who are only posting with the purpose of letting others know they are attending. Keep the feed interesting by highlight memorable moments from the event. Ask yourself before posting, whether your followers or other event attendees will find this content engaging, relevant, or interesting.

  1. Retweet, Comment, and Follow

Remember that you’re not the only one at the event. Have your phone or Ipad open to a stream of the event’s hashtag on Twitter. Then you’ll get a real-time feed of the event and will easily be able to retweet and comment, engaging with other participants. This is a great way to connect with like-minded individuals at the event and develop interest from prospects. If you like the content posted by another attendee, and think you could have a business relationship,  follow them and even repost their message. This opens the door for you to start further conversations with that person down the line.

  1. Share Pictures

Twitter limits tweets to 140 characters each, but as the saying goes “a picture is worth a thousand words.” Sharing a photo is a very impactful way to get your message across! Take good clear photos and remember to add a branded caption about the picture in your tweet.

  1. Don’t Hijack the Hashtag!

Essentially, the term means, “when a hashtag is used for a purpose that was unintended by the creator of the hashtag, negatively impacting your company, event, or brand.” We have a blog on this subject, which gives a more in-depth dialog about hashtag hijacking. During live events, it is possible for people to get carried away and start tweeting about off-topic subjects. It’s important to take a step back and ask yourself if jumping in on those conversations will add value to the feed. The last thing you want is to distract from the event going or annoy potential prospects with your off-topic tweets.

Manufacturing Day Campaign 2015

In honor of Manufacturing Day  on October 2nd, 2015, we wanted to do something special to recognize manufacturers in NE Ohio. We decided to take a unique approach for Manufacturing Day and created a social media campaign which started at the Crain’s [M] Power Manufacturing Conference (follow @CrainsCleveland & @CrainsAkron) and spanned until  Manufacturing Day on October 2nd. In this blog, learn our takeaways from doing this social media campaign and our tips for holding a successful live event.


We started our Manufacturing Day campaign at the Crain’s [M] Power Manufacturing Conference. Here are visitors at our booth supporting Manufacturing Day!

  Founded in 2012, Manufacturing Day is an annual national event that “has been designed to expand knowledge about, and improve public perceptions of manufacturing careers and manufacturing’s value to the U.S. economy.” Popular Manufacturing Day events include plant tours, job fairs, manufacturing community events, expos and celebrations. Participants of Manufacturing Day use the hashtag #MfgDay to join the movement and support US manufacturing as a whole, with people and businesses around the country.

At Felber PR & Marketing, we understand the value of manufacturing in this country and especially in Northeast Ohio. We decided we wanted to put a spotlight on not only our fantastic manufacturing clients, but also on the organizations that make our region so strong!  From 7:30 AM until 7:00 PM on Manufacturing Day (October 2nd), we highlighted Northeast Ohio manufacturers, manufacturing educators, and manufacturing supporters through a unique social media campaign. We used #MfgDay to chronicle
this journey and unite our clients and the manufacturing supporters we featured with manufacturers around the nation.

The next generation of manufacturers at the Cuyahoga Valley Career Center

It was a truly humbling experience for us to promote NE Ohio manufacturing. We featured a variety of organizations and companies to showcase the many faces of the manufacturing sector. Cuyahoga Valley Career Center (CVCC)  is an incredible school that is teaching the next generation of manufacturing with the latest technology and practices, Wire-Net is a non-profit dedicated to improving the manufacturing community resources and networking opportunities, and Buckeye Fasteners is a company that has been a staple in the Cleveland manufacturing sector since 1905, and makes the fasteners that hold your everyday devices and products together (that you probably don’t even notice).


SSP has been supporting manufacturing since 1926

The businesses listed above are just a handful of groups that we’re featured in our campaign and each and every stop we made on our journey showed how manufacturing is thriving and growing in NE Ohio. Staff at Felber PR & Marketing were honored to tell the stories of these incredible organizations and businesses  who make NE Ohio a strong player in the manufacturing sector–both in the US and abroad.

Ohio was ranked the top state for Manufacturing Day events in 2015 (see chart below). Our campaign not only received location recognition, but also received national recognition by the NIST US Chamber of Commerce headquarters in Gaithersburg, MD after we took a photo with Phil, their representative in Ohio. “It was a pleasure meeting Rob and Allie at the [M] Power event. To my surprise, the photo I took with Felber PR was shown during a national staff presentation, about how [our organization] had supported Mfg Day out in the field”, says Phil Wadsworth, Regional Manager- Manufacturing Extention Partnership, NIST US Department of Commerce.


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Phil from NIST US Dept of Commerce with me (Allie) at the Crain’s [M] Power Conference