How to Incorporate Video into Your Manufacturing Sales Strategy

This week’s Tactics Thursday video is about how to incorporate video into your sales strategy! Developing impactful videos doesn’t take a hefty budget or fancy equipment! There are so many free or extremely affordable video platforms on the market that allow people to produce short, simple videos. We use a free video platform called Vidyard internally […]

How to Get Stronger Manufacturing Referrals in 2020

Ever have a strong meeting with a manufacturing colleague that results in them promising to refer you to a few companies but then weeks go by and the referral never happens? Manufacturing referrals open doors to new business opportunities but getting your business colleagues to introduce you is easier said than done. While I’m sure […]

The #1 Lead Qualifying Tip for Manufacturing Websites

In this week’s Tactics Thursday episode, I break down my #1 lead qualifying tip for manufacturing websites. While this tip is very simple, it makes a huge impact! I implore you all to take an inventory of all the forms on your website and asking yourself, “are our form doing a good job of qualifying […]

How to see who is on my manufacturing website if they haven’t filled out a form yet

A common question we hear at Felber PR & Marketing is, “how do I identify who has been on my website”? Unfortunately, without someone converting to a contact (meaning they filled out a form on your website), we really have no way to see who that person was, just that someone from that company visited […]