In this week’s Tactics Thursday episode, I break down my #1 lead qualifying tip for manufacturing websites. While this tip is very simple, it makes a huge impact! I implore you all to take an inventory of all the forms on your website and asking yourself, “are our form doing a good job of qualifying leads on the website?” If not, ask yourself how can we ask more poignant questions that will help us determine if this is a good, qualified lead.
Below, is a list of some common questions the Felber PR & Marketing team has implemented on our clients’ websites that may be valuable for you to implement as well!
- Drawing file upload
- Do you require an NDA?- include a file upload with this question
- Estimated annual usage?
- Does your part require ‘difficult’ alloys such as aluminum or copper?
- What is the end-use of your product?
- How would you like to be contacted- drop-down question where someone can select email or phone
When we onboard new manufacturing clients, we always ask what are the top 5 questions you ask every prospect when you first engage them? These qualifying questions can easily be placed in a descriptive form that, when filled out by your prospect, provides your sales team with a more detailed image of the prospect’s potential to turn into a customer. Strengthening your forms is an easy tactic to refine your lead generation strategy. Enhanced forms have the ability to empower salespeople with knowledge of who this prospect is, what they require, and how your company can best serve their needs.