A common question we hear at Felber PR & Marketing is, “how do I identify who has been on my website”? Unfortunately, without someone converting to a contact (meaning they filled out a form on your website), we really have no way to see who that person was, just that someone from that company visited the website anonymously. In this video, I delve deeply into LinkedIn prospecting when you can see what company has viewed your website through IP tracking on your inbound marketing platform, but you’re not exactly sure what person at that company is viewing your website. This approach takes some research on the company (combination of looking at their website and LinkedIn) to get a sense of which team/person might be the appropriate contact and then reaching out via email or LinkedIn. I walk you through a basic tutorial of how I do this in this quick video. Hope this helps!