4 Ways to Determine if Your B2B Manufacturing Content is Newsworthy

Oftentimes, we are asked if a piece of content should be utilized on a client’s website or pitched to an industry publication. Your piece must meet at least one of the criteria below in order to be worth pitching either a local or industry publication. Continue reading to learn the 4 main factors of newsworthiness. […]

How to Host a Virtual Manufacturing Day 2020 Event

Due to limitations with public gatherings and social distancing, it’s clear that manufacturers won’t be able to host the on-site tours this Manufacturing Day (MFG Day) on October 2nd, 2020. However, as we have come to realize with other aspects of our daily lives during quarantine, there is always another way!  Although there is no […]

Why B2B Manufacturers Should Utilize HubSpot

Oftentimes, we are asked why we are a HubSpot Partner Agency and if HubSpot really makes a difference in a successful inbound marketing strategy. In this blog we’ll take a deep dive into why manufacturers who have invested in HubSpot to automate their sales and marketing processes report better lead generation, sales efficiencies, and campaign […]

Why Manufacturers Should Invest in Digital Advertising Right Now

Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]

How to Adapt B2B Manufacturing Sales Strategy for the COVID-19 World

For manufacturing salespeople, it’s been challenging to navigate selling in our COVID-19 world. The tried and true sales tactics such as face-to-face meetings, trade shows, and conferences have been canceled for the foreseeable future. According to a study by McKinsey & Company, 90 percent of sales have moved to a video conferencing or phone sales […]