>Advertising on the West Coast (part one)

>After a week spent in Las Vegas and San Francisco, one thing is certain – there is no where like the west coast. It’s true what they say out there: California is a lifestyle in itself.

As you can imagine, the marketing structure in Las Vegas is centered on being very loud and exceptionally large in size.

As this was my first trip to Vegas, everyone asked me what I thought of it – and I only had one response: “Everything was really big.” But, that is true. Advertising, buses, buildings, food, colors, performers, cars – everything was blown up to larger than life.

Perhaps the most, ahem, blatant form of in your face advertising came on the side of the Paris hotel. Their theme, “Everything is Sexier in Paris” flaunts two young lovers caught up in the moment on their wedding day.

An example of their advertising:

Ahh, gotta love Vegas. Has anyone else seen other similar shocking advertising?

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