Entries by admin

Lean To Green: Manufacturing’s Biggest Innovation Opportunity?

Felber PR & Marketing, “Adventures in Marketing” – Sustainability is an important and cost-saving practice. This popular trend is about “developing and deploying innovative new ideas for products and processes that help improve performance, maximize efficiency, reduce costs, slash waste and increase the bottom line.” Public relations and marketing is an effective tactic that can […]

Manufacturing Executives: Victims of Groupthink

Felber PR & Marketing, “Adventures in Marketing” – Over 20 years ago, many manufacturing executives contracted with oversea production believing offshoring was the new trend focusing mainly on the cost of labor. Little did they realize that they settled for the price of poor quality, the loss of intellectual property and the overnight competitors that […]