A few months ago, we sent out a tweet briefly describing our services. A twitter user replied a few hours later describing their similar services along with our post. Rude. Has that ever happened to you? Have people hijacked and/or spammed your posts before? Although it is not explicitly written as “social media law,” there […]
In part two of this series, we discussed meeting with new prospects to build referrals. But how do we go about looking for those referrals? As mentioned before, it’s important not to come off as desperate. It takes time for prospects to get to know you and be comfortable with you. According to Bob, you […]
Felber PR & Marketing, “Adventures in Marketing” – Storytelling is a powerful tool that all manufacturing companies should adopt in order to engage its audience. Rather than presenting news and facts, a leader or a representative of the company can “present important organizational information in a way that resonates with people, engages their imagination and […]
Felber PR & Marketing, “Adventures in Marketing” – Sustainability is an important and cost-saving practice. This popular trend is about “developing and deploying innovative new ideas for products and processes that help improve performance, maximize efficiency, reduce costs, slash waste and increase the bottom line.” Public relations and marketing is an effective tactic that can […]
Felber PR & Marketing, “Adventures in Marketing” – Over 20 years ago, many manufacturing executives contracted with oversea production believing offshoring was the new trend focusing mainly on the cost of labor. Little did they realize that they settled for the price of poor quality, the loss of intellectual property and the overnight competitors that […]
In part one of this series, I mentioned that we should always seek and build more relationships with potential prospects in order to increase our business. And when we do, we should never seek in desperation. We live an increasingly connected world, so there’s always a chance in finding that one special prospect who […]
Jonathan T. Hyman, Esq. Kohrman Jackson & Krantz P.L.L. Would you believe that an astonishing 91 percent of employers use social media to aid in their decisions of who, and who not, to hire? Indeed, there exists myriad information an employer can learn about a prospective employee from information that is publicly available via social […]
I recently got the opportunity to see president Rob Felber speak at the Urban League of Greater Cleveland on how to get the media to pay attention and what to do once they do. Every business should be transparent and showcase any newsworthy content to its key publics. But deciding what is newsworthy can be hard […]
Join NEXT For Nonprofits, LLC and Susan Krantz, partner, Zinner & Co. LLP, for an insightful conversation about how to energize your nonprofit. Tuesday, June 19, 2012 8:30 am to 10:30 am Corporate College East Warrensville Heights, OH See Event Flyer (PDF) or Online RSVP now!