> I recently volunteered as a “marketing consultant” for the 2008 Ohio Business Week (OBW) program at Youngstown State University. This is by 5th year participating in the program that will shape the next generation of business professionals. So what is OBW? Ohio Business Week (OBW) is a weeklong summer program that brings a diverse […]
>Suspected to arrive to market by year’s end this green airplane, runs on electricity, seats two and can be yours for only $133,000. Will Hertz soon be in the Rent-a-Plane business? Read more about what the future holds for the aviation community.
>A chief blogger, that is. Larger corporations such as Dell, Coca-Cola and Marriott are now actively recruiting people to tell their company’s story via blogging and try and further engage and interact with their consumers. To date, only a little over 11% of Fortune 500 companies have corporate blogs, according to SocialText. With the rising […]
>Today, guest blogger Joe Pulizzi, a fellow NE Ohioan who blogged about Lessons in SEO a few weeks back, launched his marketing match service, Junta42 Match (a service of his website, Junta42.com). This service is a free online tool designed for marketing and association professionals looking for custom publishing, post-advertising agencies and other content providers […]
>This blog was sent to me by a loyal reader who thought it might be of interest to our Green-conscious readers. Enjoy! You don’t still use a screen saver, do you?
>New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee. Is […]
>It has been only a few weeks since FedEx Corp. decided to drop the Kinko’s name and go by “FedEx Office” instead in hopes to win more large business customers. What’s the cause for this refocus? Gas prices. Now, UPS is reportedly feeling the same pressures from the slow economy and rising fuel costs. UPS […]
>Sure, that doesn’t come as a big surprise to anyone currently invested in online advertising. What will come to a surprise is how much Internet advertising has increased over the past year. Any guesses? Internet advertising is up 18.2% for the first quarter over last year according to The Interactive Advertising Bureau (IAB). The IAB […]
>It is no surprise our readers are unique, but that is why we like you. According to the respondants of our marketing and economic survey thus far, most of you will be spending less than or the same amount of marketing dollars during this economy. According to a recent survey by infoUSAPoll.com, sixty-six percent of […]
>As many of you probably know, there is a remarkable man named Randy Pausch fighting for his life at this very moment. Pancreatic cancer will soon take him from his young family, as the doctors do not expect him to live more than a few more months. (Randy’s blog and Last Lecture on Oprah) Given […]