https://www.felberpr.com/wp-content/uploads/Felber-30th-logo-600-min.jpg 0 0 Rob Felber https://www.felberpr.com/wp-content/uploads/Felber-30th-logo-600-min.jpg Rob Felber2008-06-24 09:30:002008-06-24 09:30:00>A morning cup of coffee… on the street of NY?
>A morning cup of coffee… on the street of NY?
New York City is without a doubt one of the busiest cities in the world. In 2006, Folgers found a way to advertise to the over 8 million people with this creative ad covering manholes. These vinyl stickers were placed over the top of the steaming manholes to resemble a steaming cup of coffee.
Is walking on a cup of steaming coffee going to inspire all 8 million New Yorkers to go buy a cup of coffee? No. Did it inspire at least a few people to have a cup of coffee when normally they wouldn’t? Absolutely.
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