In 2023, to celebrate our 30th anniversary, we wrote about our history, what we’ve learned, and even entertained advice for your younger self, 30 years earlier. Thanks to all those who gave their advice & all those we’ve worked with over the last three decades. Reflecting on our 30 years in business got me thinking […]
Thirty years ago, all you needed to request company information was a pen and a free business reply card (BRC). Back then, these small white postcards (BRC) with prepaid postage permits seemed to fall out of every magazine. To request information, you’d darken a bubble or circle a number on the card, often corresponding to […]
To celebrate Felber PR & Marketing’s 30th anniversary, I asked some of our long-standing clients and colleagues to share a piece of advice they might share with their younger selves if they had the chance. Here’s what they said: Create a strong balance between work and home, You have the rest of your life […]
As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us until the late-90s. We would take any client (the joke was as long as their check cleared). We worked with non-profits, service companies, distributors, […]
30 years is a long time & we’ve enjoyed all the ups and downs along the way, in business and life. 1993, the year our agency was founded, was a big year for Felber PR & Marketing, but there were a few other big things going on that year… USA News President William J. […]
For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your Dippin Dots dry was great fun. When Six Flags took over the amusement park, they hired our agency to develop promotions […]
The last three lines in Robert Frost’s poem, “The Road Not Taken,” has always resonated with me. Consciously or perhaps subconsciously, this poem has framed my life and especially our agency. Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Our evolution […]
Party like it’s 1993… with your Sony (radio) Walkman for $29.98, listening to redneck humor from Jeff Foxworthy and obsessing about finding the hottest Beanie Babies. Yes, that was 1993, and the founding year of Felber Public Relations and Marketing. In recollection, it was more like rubbing two nickels together, driving through downtown Cleveland in […]