Hot off the virtual presses Learn what we have practiced with industrial publications since 1993 Let’s face it, manufacturers are living, breathing and selling in a digital world. However, manufacturers shouldn’t discredit the power of traditional publicity tactics. A strong PR strategy can aid in attracting better prospects to your brand and building credibility in your […]
Guest blog post Employee engagement has been a hot topic amongst corporations, large and small, for almost two decades now. Most organizations recognize the importance of an engaged team; it helps you lower your risk of turnover, boost customer satisfaction, realize higher productivity, improve the bottom line and increase your company’s overall chance of success. […]
October is an exciting time for manufacturers. Last Friday, October 5, 2018, was Manufacturing Day, a national holiday where manufacturers around the country use MFG Day as an opportunity to inspire and recruit the next generation of manufacturers. What I love about Manufacturing Day, which people celebrate throughout the month of October, is that American […]
Tomorrow, October 5, 2018, is Manufacturing Day. This month, across the country, people will join in celebrating modern manufacturing. Students, educators, media, and business people into their facilities to educate them on manufacturing careers and change the public’s perception of the manufacturing sector. At Felber PR & Marketing, we love the excitement that comes with […]
Video is an incredible tool to use in the sales process for manufacturers. Many manufacturers have not incorporated video because they feel fancy equipment, editing software, and production are required. However, more and more video platforms are available that allow people to produce short, simple videos. Recently, we have been using a free video platform […]
There I was, having a nice conversation with a colleague I had not seen in a while. Then it happened… a classic case of device interruption. I got a notification through my smartwatch. Reflexively I turned my wrist for just a brief glance. It could have been an appointment reminder, a weather channel alert or […]
A retrospective on the past 10 years. I recently hit a LinkedIn milestone: my 4,000th connection! I am thinking a lot about the tool, what’s changed and how my connections have influenced my business. I joined the platform in 2008. Remember those days? We went to LinkedIn-theme networking events, usually sponsored by a self-proclaimed guru, […]
Email automation is an amazing tool that allows salespeople to nurture prospects through the sales cycle. However, if used incorrectly, automated sales emails can be a relationship killer. We’ve all seen email automation used the completely wrong way– Spammy emails with paragraphs about why you should use their product or service, generic copy and pasted […]
Sales enablement could be the missing piece to get sales and marketing on the same page. It seems like since the dawn of time, sales and marketing have been on the complete opposite side of the spectrum. Sales thinks marketing does not get it (how sales really happen). Marketing feels like their efforts are not […]
Content is an incredible tool to strengthen relationships with prospects and customers alike. If used effectively, content has the power to turn a prospect into a customer. Is your content moving the needle and bringing in sales qualified leads (SQLs)? A biannual content audit is essential to determine if your content marketing is impacting sales, […]