Why You Can’t Afford to Miss Out on Migrating to Google Analytics 4

By now, you’ve probably heard about the new Google Analytics 4, aka GA4. If you’ve logged into your Google Analytics account recently, you probably saw the doomsday-like countdown clock warning that your account will stop processing data starting July 1, 2023. That means there are less than 10 days until GA4 launches across all Google […]

Understanding the Ins and Outs of the NEW Google Analytics 4

Unless you’ve been living under a rock, or perhaps procrastinating, you have probably heard about the new Google Analytics 4, aka GA4. If you’ve logged into your Google Analytics account recently, you probably saw the doomsday-like countdown clock warning that your account will stop processing data starting July 1, 2023. This is the date that […]

Our Transition to Working Exclusively with Manufacturers

As most business owners quickly discover, you cannot be everything to everyone. Trying to serve multiple markets and customers often gives the impression of a scattered, unfocused brand. That was us until the late-90s. We would take any client (the joke was as long as their check cleared). We worked with non-profits, service companies, distributors, […]

Accelerated Revenue Growth for Manufacturers: How to Attract, Convert and Close Ideal Customers

Save the date! On June 7th, 7:30 AM – 9 AM, you don’t want to miss Accelerated Revenue Growth for Manufacturers! Reaching and influencing decision-makers is no easy task, especially for business-to-business manufacturers, and only making cold calls no longer works.  It’s time for sales leaders to think differently and strategically when it comes to […]

Throwback to 1993 – What Was Going On in the World When Our Agency Was Founded

30 years is a long time & we’ve enjoyed all the ups and downs along the way, in business and life. 1993, the year our agency was founded, was a big year for Felber PR & Marketing, but there were a few other big things going on that year…   USA News President William J. […]

Take the Lead! How to Follow Up after a Trade Show

It’s estimated that only about half of all leads are followed up on. We don’t have to tell you that’s just like leaving money on the table. But it’s hard to argue with a salesperson who says that it’s time-consuming to follow up on new leads, and hey, a lot of new sales come from […]

How Do We Get Articles, Not Just Ads, in Trade Magazines? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain, to HR and […]

Our Agency’s Transition to Public Relations

For those who grew up in Northeast Ohio, we cherished those steamy hot days spent at Geauga Lake amusement park and sister property SeaWorld. Getting cooled off by Shamu while trying to keep your Dippin Dots dry was great fun. When Six Flags took over the amusement park, they hired our agency to develop promotions […]

“It’s in There!” Why Pay Extra When It’s Included in HubSpot?

For those of a certain age, you may remember the Prego commercial where the son convinces the father that Prego spaghetti sauce uses the same great ingredients as the old-world family recipe. The father keeps asking about this spice and that, and the line “it’s in there” is repeated. Calendar Integration and Simple Meeting Booking […]

How to Pick the Trade Magazines to Target? Manufacturing Masters Video

Rob Felber was recently invited to be a featured expert in a series of Manufacturing Masters videos! Manufacturing Masters is an operational training platform that’s built by manufacturers for manufacturers. The site offers training videos featuring real industry experts who cover hundreds of different topics. The videos cover anything from supply chain to HR and […]