2013-2014 Interns – apply today!

Internship Type: Public Relations/Marketing Internship Database Entry: Felber PR & Marketing Contact Name: Rob Felber Contact Title: President Phone: (330) 963-3664 Contact Email: robfelber@felberpr.com Twitter: @FelberPR Application Address: 8963 Darrow Road Twinsburg, Ohio 44087   Internship Location: 8963 Darrow Road Twinsburg, Ohio 44087   Job Description: Felber PR & Marketing is offering a college credit […]

Join WIRE-Net now!

From humble beginnings, coordinating safety and security for Westside manufacturing businesses, WIRE-Net has grown to include supply chain sourcing and operational efficiency programs for Northeast Ohio manufacturers.  The organization is celebrating 25 years of serving manufacturers with a bold challenge to engage 112 new members this year. They are proud to boast an industry leading […]

Top 5 Reasons YOU should be using Social Media to promote your company

Social media has been popular since the early 2000s, but there are plenty of businesses that have not taken advantage of this online power tool. The over-arching question is normally “How can social media really benefit my business?” Here are the top five reasons that social media can benefit your company and enhance your online […]

Cultivate the March Madness hoopla into your business strategy

Businesspeople can learn a lot from March Madness, whether you’re a basketball fan or not.  To put it simply, March Madness is when “the small guys face the giants to see how good they really are.” Diane Hurd, guest writer for PR Daily, wrote an article providing five lessons from March Madness that PR professionals […]

Is there such a thing as social media etiquette?

A few months ago, we sent out a tweet briefly describing our services. A twitter user replied a few hours later describing their similar services along with our post. Rude. Has that ever happened to you?  Have people hijacked and/or spammed your posts before? Although it is not explicitly written as “social media law,” there […]

The Endless Referral System: cultivating new prospects and referrals (pt.3)

In part two of this series, we discussed meeting with new prospects to build referrals. But how do we go about looking for those referrals? As mentioned before, it’s important not to come off as desperate. It takes time for prospects to get to know you and be comfortable with you. According to Bob, you […]

The Endless Referral System: cultivating new prospects and referrals (pt.2)

  In part one of this series, I mentioned that we should always seek and build more relationships with potential prospects in order to increase our business. And when we do, we should never seek in desperation. We live an increasingly connected world, so there’s always a chance in finding that one special prospect who […]

YOU’VE SENT THE PRESS RELEASE – NOW WHAT?

Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]

WHAT SKYPE, GO-TO-MEETING AND CONFERECE CALLS CANNOT SEE

  We need to be reminded, from time to time, that we’re humans. Every one of our five senses is important. As one of our favorite clients, Makuta Technics reminds us, there is nothing like “eyes on.” Michelle and I just returned from a two day trip to visit with them in their Indiana factory. […]

How to Get the Media to Pay Attention and What to Do Once They Do

I recently got the opportunity to see president Rob Felber speak at the Urban League of Greater Cleveland on how to get the media to pay attention and what to do once they do. Every business should be transparent and showcase any newsworthy content to its key publics. But deciding what is newsworthy can be hard […]