>LEAD GENERATION SEMINAR (Part 2) SEPTEMBER 9TH

/0 Comments/in /by

>An Interactive Workshop Series for Manufacturers

Session 4: Advertising and Public Relations

BIG GLOSSY BROCHURES

small two-color flyers

Data Sheets

Folders

Do you have have stacks of these things lying around? Well, they cost money so they must be valuable . . . right? Maybe. Then again, maybe not. The important questions are: how can you tell? and, what can you do about it?

Bring your catalogs, brochures, and advertisements and join us:

Wednesday, September 9, 2009
7:30 to 9:30 AM
WIRE-Net
4855 W. 130th Street, Suite 1
Cleveland, OH 44135

Learn different advertising techniques:

display ads in trade publications
industry newsletters
business newspapers or directories
your company newsletters
your website and blog, banner ads
promotional products
Also: What is public relations as it pertains to increased sales, and how does that relate to your current and future customers? How do you get the best return on investment?

Your Coach

This workshop will be facilitated by WIRE-Net member Bruce Felber of Felber & Felber Marketing. Bruce has over 25 years of business to business marketing with a strong focus on manufacturing and industrial distribution. His firm specializes in lead generation programs utilizing direct mail, dimensional direct mail, and public relations programs.

>A Client Who Blows Their Own Horn

/0 Comments/in /by

>

It is not every day that I write about a client that loves to “blow their own horn.” You might think that must be a conflict for a marketing/PR agency, but in this case that is not true.

Our client actually plays the French horn with Cleveland Brass Works, a brass quintet. I was thrilled to be at a benefit concert last night at the United Methodist Church in Chagrin Falls. This annual concert was a free benefit for the Cleveland Food Bank www.clevelandfoodbank.org and featured jazz, Latin and a few show tunes.

Ok so what is so unusual about this? My client is a full-time general dentist. Marty Layman of Martin W. Layman DDS & Associates operates a large dental practice in Streetsboro, Ohio where he, two other dentists and a full staff attend to the needs of a growing community. Prior to entering the field of dentistry, Marty studied horn performance at the Cleveland Institute of Music. Marty has played in the Ohio Chamber Orchestra, Heights Chamber Orchestra and the Chagrin Studio Orchestra. He can be seen in this video www.youtube.com/watch?v=teXyb8Zwk68 from February of this year.

Marty has been in the practice of dentistry since 1994. Prior to the evolution of Martin W. Layman DDS and Associates in 2009, Dr. Layman had been associated with its predecessor practice since 1995, and was instrumental in the development of the Streetsboro practice in 2005.

Felber & Felber Marketing recently re-branded this practice with new logo design, brochure, profile sheets and a brand new website (www.laymandental.com).

When I asked Marty what does he like better music or dentistry he gave me this answer, “I love music and play whenever I can, but I really love the practice of dentistry and helping out others”.

This is one multi-talented person who will make you smile through music or a visit.

Bruce Felber

>LEAD GENERATION SEMINAR AUGUST 12th

/0 Comments/in /by

>

An Interactive Workshop Series for Manufacturers

Fast forward your learning curve by mastering the essentials of business-to-business direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes.

You’ll build new skills faster. Immediately improve offers, creative, copy writing, research/testing . . . everything you do.

You’ll avoid mistakes. Even if you apply only one technique that helps you prevent a potentially major error and loss, you’ve paid for the seminar many times over.

The next session:

Wednesday, August 12, 2009
7:30 to 9:30 AM
WIRE-Net
4855 W. 130th Street, Suite 1
Cleveland, OH 44135

Lead Generation

Get answers to important questions it could take you years of costly trial and error to learn on your own.

  • Why don’t general advertising techniques work on direct mail?
  • Which offers work best?
  • What does it take to write and recognize successful copy?
  • What questions should we ask when choosing mail and email lists?
  • What response rate can you expect?
  • What advantages are there, if any, to multimedia integration?

There will be a second session on lead generation, being held on Wednesday, September 9, 2009.

Your Coach

These two workshops will be facilitated by WIRE-Net member Bruce Felber of Felber & Felber Marketing. Bruce has over 25 years of business to business marketing with a strong focus on manufacturing and industrial distribution. His firm specializes in lead generation programs utilizing direct mail, dimensional direct mail, and public relations programs.

Seating is limited; register early. Contact Mari-Elen Sammon at 216.588.1440 ext 121.

>Marketing Dimensions Newsletter – Summer 2009

/0 Comments/in /by

>The latest edition of Marketing Dimensions, the online newsletter from Felber & Felber Marketing is now online.

From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator.

Click here to view Summer 2009

Enjoy!

>Rob Felber’s Interview with David Crain

/0 Comments/in /by

>David Crain writes a blog on entrepreneurship. I was honored recently when he asked if I would like to be interviewed. Check it out: http://www.davecrainonline.com/10-questions-with-rob-felber.html

– Rob Felber

>License to…..

/1 Comment/in /by

>

License to…..

How much do you care about Ohio? Want to secure a vibrant workplace for your children? Improve the environment for business growth? Boost tourism while preserving natural resources?

Today I opened a very thick envelop from the Ohio Department of Development. While I am not a constant cheerleader, I do want to see our state improve. A few short weeks ago I came across the Ohio Ambassador program. I signed up, and then promptly forgot about it.

In today’s package was my very own laminated “License to Share the Ohio Story.” Even the weight of the laminate made me feel special and empowered. Not sure it will get me in the top clubs or invited to the mansion, but the subtleness prompted me to enlist your help.

So, let’s make this entry a place for everything GOOD about Ohio. The company that reads this may relocate here or simply decide to stay; and, they could be your next customer.

OH – IO

Robert Felber
Ohio Ambassador Cardholder

>How You Can Use Promotional Items to Build Your Brand and Business

/1 Comment/in /by

>
I recently embarked on new phase for me in the social networking environment. I was asked to be part of a TweetChat on promotional marketing. It’s okay for those who don’t know what I am talking about, don’t be embarrassed. TweetChat is a chat room exclusive to the Twitter community where anyone could have a one-to-one or one to many chat on the same topic or interest. This particular chat takes place every Monday at 11:30 am (EDT) and is run by Ivana Taylor at DIY Marketers.

Today’s topic was on promotional marketing of which 7 basic questions were opened to the group along with many more questions. Here is a brief account of today’s chat. http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/

Overall it was a great experience to share thoughts, ideas and insights on how promotional items can used in your marketing plan.

If you have questions on this or related topics, email me or catch me on Twitter – http://twitter.com/BruceFelber

Bruce

>Advertising During A Recession Nets Higher Sales Growth

/0 Comments/in /by

>
I had the pleasure last week to hear a presentation to the members of the manufacturing community during the annual WIRE-Net meeting where Arthur Anton spoke. He is the president and CEO of Swagelok Company headquartered in Solon, Ohio.

He spoke about the strength in manufacturing and how our country and the world is evolving. He encouraged us all to stay the course and look to be innovative and highly productive and to treat our employees and associates with respect and credit. One of his message points was to not stop marketing as it is the fuel for the engine and if you stop the competition will ride past you on the way up.

The one quote that made the most sense was “You can’t cost yourself on the way to profitability.” I found this so refreshing that later that day I was speaking to the CFO of PPAI in Texas and received a similar quote, “You can’t save yourself to prosperity.” Both statements echo what have said in earlier blogs and posts in that we must maintain our market share and position as it will lead to faster and stronger growth.

An interesting report: 600 industrial companies survey during the 1981-82 recession had reported, “That B to B firms that maintained or increased their expenditures during the recession averaged significantly higher sales growth both during and for the following 3 years than those that eliminate or cut. Those that maintained or increased their advertising during this period showed an average sales growth of 275% over the proceeding 5 years VS a 19% increase for those firms that cut.” – McGraw-Hill Research Laboratory of Advertising Performance , 1986.

Bruce Felber

>Upcoming Sales & Marketing Coaching Workshops

/0 Comments/in /by

>
Our first session in the series has been completed and the schedule has been released for the the next five. Please see information below (Click on to enlarge) and contact me for more information.

Bruce Felber

>How do you media train 9 year olds?

/1 Comment/in /by

>
You don’t! You let them fly solo on their first prime time interview. My daughter’s Elana & Zoe Felber represent Twinsburg, Ohio in Cleveland Magazine’s annual “rate the suburbs” issue June 2009.

See the online interview here: http://bit.ly/dKAPk